ROCHESTER, N.Y., Oct. 16 -- Eastman Kodak Company announced today that its Board of Directors has elected Victor Cho as a Vice President of the company, effective immediately.

Cho, 37, joined Kodak in September 2008 and is General Manager of Internet and Software Services. He is responsible for leading KODAK Gallery and further developing an integrated strategy for all of Kodak's direct-to-consumer business activities.

Prior to joining Kodak, Cho was vice president of web marketing and web commerce at Intuit, Inc. where he was responsible for increasing sales through all channels using the Internet. He oversaw all elements of the company's web sales activities including strategy, marketing, design, development, analysis and infrastructure.

Before joining Intuit in April 2004, Cho was senior vice president of strategy and operations at iVillage.com and also held multiple marketing positions with Microsoft's consumer products and Internet divisions. He is also a technology entrepreneur who has provided consulting services to a number of Internet start-ups throughout his career.

Cho earned a bachelor's degree in economics from the Wharton School of Business at the University of Pennsylvania.