ROCHESTER, N.Y., Aug. 25- Eastman Kodak Company's Graphic Communications Group (GCG) today announced its new marketing team. The team, which will further establish Kodak as a leader in the graphic communications market, reports to Barbara A. Pellow, chief marketing officer and vice president, Graphic Communications Group. "Kodak is well positioned in the in-plant, commercial print, corporate data center and digital service bureau market segments with world-class technology and products that meet customer needs," said Pellow. "The mission of the marketing organization is to establish a unified Kodak brand in the graphic communications industry. This team will provide the leadership necessary to implement the initiatives that are essential to our growth strategy." The new GCG marketing team is as follows: Product Planning and Strategy Christopher Payne joins Kodak as director of product planning and strategy. He will provide cross-GCG support for market planning, definition and new product concepts and launches. Payne has more than 19 years of experience in marketing and sales for high-tech graphic arts businesses. He recently served as the chief marketing officer of NexPress. Prior to that, he was with Xeikon where he was vice president of marketing for Xeikon North America, and director of marketing for Xeikon N.V. Reporting to Payne will be Eileen McMahon, as market planning manager. McMahon will play a key role in product planning and strategy. Most recently, she was director of quality and customer satisfaction for the Commercial Imaging Group at Kodak. McMahon has 10 years of experience in the graphic communications industry, including eight years at Xerox. Group Director of Alliances and Acquisitions Mark Weber joins Kodak as the group director of alliances and acquisitions. In this position, Weber will develop partnerships for new product development and channel sales to improve GCG product portfolios, increase sales and identify acquisition opportunities that drive profitable growth. Weber has spent 30 years in the graphic arts industry in paper, copiers and digital printers. Most recently, Weber was executive vice president, Solutions and Sales Partnerships, for NexPress, where he was responsible for digital monochrome production print business, including sales to distributors, service support and product development. He originally joined Kodak in 1977 and successfully led sales, marketing, product development, supply chain and manufacturing teams. Weber joined Heidelberg Digital in 1999 as executive vice president. Segment Managers Segment managers have been appointed to develop marketing programs in Kodak's four key market segments. The segment managers will provide cross product group support for marketing activities that address the requirements of their segment, and look across various product portfolios and determine workflow solutions based on specific customer environments. The segment managers are: -- Paula Balik, In-Plant Printing. Balik has been in the graphic communications industry for 16 years. Most recently, she was the Kodak's worldwide director of marketing for professional films, with responsibility for marketing to professional photographers in both developed and emerging markets. Prior to that, Balik held key marketing management positions with Kodak Office Imaging for 16 years, where she directed the marketing activities for both optical and digital programs in regional and global capacities. -- Andre Hill, Corporate Data Centers and Service Bureaus. Hill joins Kodak from KPMG, where he was a senior consultant to the financial services industry, providing strategic and business planning counsel to Fortune 100 financial institutions. Prior to KPMG, Hill spent 13 years in the financial services industry in sales and service organization, as well as directing finance, product and marketing functions for M&T Bank Corporation and The Chase Manhattan Bank. -- Charles Hura, Digital Services. Hura has held a variety of positions during his more than 20 years at Kodak, including design engineering, quality leader and product manager. Most recently, he was a product manager for Encad, Inc., a wholly owned Kodak subsidiary, that provides wide format inkjet printing solutions, where he was responsible for the business and marketing side of product development. -- Cheryl Nelan, Commercial Printing. Nelan has more than eight years of marketing experience in the graphics industry. Most recently she was director of marketing at NexPress, where she drove the launch and product marketing for the Digimaster digital production system. She has led several customer council programs, including Heidelberg Digital's Digital Concept Customer Program, and has served as Vendor Chair for Heidelberg's Joint Technology Council with Xplor International. Marketing Communications Director Anthony Sanzio joins the group as marketing communications director, with responsibility for establishing the Kodak brand in the graphic communications markets. Sanzio will oversee advertising, public relations, tradeshows, and consultant engagements, as well as manage relationships with a coordinated set of external agencies. Sanzio joins GCG from Kodak's Corporate Media Relations departments. Prior to that, he held account management positions at Miller Shandwick Technologies, a technology public relations firm in California, and Kirshenbaum Bond & Partners, an advertising agency in New York. Market Intelligence Manager Anne Wakeman will support the group as market intelligence manager. Wakeman has been with Kodak since 1991 in a variety of roles including corporate audit and business research. Before joining Kodak, Wakeman spent eight years in the banking industry. Wakeman reports directly into Kodak's Business Research department. Kodak's Graphic Communications Group consists of three Kodak companies: Encad, Inc., a maker of large-format inkjet printers; NexPress Solutions, a leader in digital color and black and white production printing solutions; and Kodak Versamark, the world leader in continuous inkjet technology. In addition, GCG manages Kodak's interest in Kodak Polychrome Graphics (KPG), a 50-50 joint venture with Sun Chemical.