BOULDER, Colo., October 15 2008 – InfoPrint Solutions Company, a joint venture between IBM and Ricoh, today announced that industry analyst firm Madison Advisors named it a leader in TransPromo enablement in its recent study "TransPromo Workflow Solutions: An Emerging Market Defined". Madison Advisors categorized the best solutions for TransPromo environments, naming InfoPrint among the best of breed offerings in the market today.
 
The Madison Advisors' report focuses heavily on market drivers, industry trends and the latest TransPromo solution enhancements currently available.  It provides an overview of the TransPromo market today and discusses emerging technologies while assessing workflow solutions available for enabling TransPromo document production. Automated Document Factory (ADF), data analytics, technology convergence and corporate collaboration between the marketing and IT departments were the four areas of key findings from this report.
 
Madison Advisors is an analyst firm providing thought leadership, strategic consulting, and market research to clients in the print and electronic communications industries.
 
"InfoPrint has implemented market leading real-time TransPromo solutions in major retail chains, hotels and a variety of point-of-sale transactional environments with specific data analytics and response management functionality," said Steve Watters, author of Madison Advisors' report.  "Madison Advisors views real-time TransPromo as a solution destined for growth and InfoPrint's suite of TransPromo solutions supports the overall needs of a complete TransPromo workflow solution."
 
InfoPrint ProcessDirector (IPPD), a scalable output management workflow system, was determined by the Madison Advisors team to be the best fit for high-volume transactional document providers searching for a solution that provides integrated print management and document composition functionality.
 
According to the report, solutions from InfoPrint are best for:  

- High-volume, transactional printers and mail organizations in search of a modular, scalable way to automate and streamline production processes
- Organizations needing to create or re-engineer a document production system to implement color printing
- Companies requiring a professional services consulting group that can provide customized document production solutions
- Organizations seeking to implement a real-time TransPromo solution that can be used in retail environments like hotels, retail stores and websites
 
"There are many companies out there claiming to provide a complete TransPromo package. Yet Madison Advisors can see beyond the hype to find the true TransPromo offerings," said Sandra Zoratti, Vice President, Global Solutions Marketing for InfoPrint. "With our industry-leading color technology, software, consulting services and joint program with the CMO Council, we have established a unique approach to both the implementation of TransPromo, coupled with education, awareness and future-proof solutions."
 
InfoPrint's suite of TransPromo solutions
Earlier in the year, InfoPrint launched its suite of TransPromo solutions that enables marketers to implement TransPromo by combining the latest in output and personalization technology with their existing IT infrastructure.
 
This suite provides the core components of a robust TransPromo infrastructure that can be customized to meet specific company requirements. The InfoPrint 5000 is a state-of-the-art full-color, continuous forms inkjet drop-on-demand printing system with high print quality, even at high speeds

It runs alongside InfoPrint's TransPromo software solutions including IPPD and InfoPrint Manager (IPM).  This allows optimization of database analytics, statement design and composition and direct marketing content from one, centralized suite of software solutions.  

InfoPrint integrates industry leading software solutions, such as SAS Customer Intelligence for marketing analytics and customer segmentation; Prinova messagepointTM manages campaign and message content, and document design and composition from Mapping, StreamServe and Exstream.
 
The TransPromo suite is supported by the InfoPrint TransPromo Consulting Practice. This offers customers the professional services required to enable the transition to a true TransPromo environment and consulting to ensure its ongoing success.
 
For more information on InfoPrint's suite of TransPromo solutions, please visit https://www.infoprint.com/transpromo.