Rochester, NY - August 11, 2004-PODi, the Digital Printing Initiative, announces the launch of the industry's first searchable case study database providing fast, convenient online access to the most comprehensive collection of digital print success stories.Visitors to the PODi Web site (www.podi.org) now have access to a powerful research tool with over 170 digital print case studies collected from all four editions of PODi's highly acclaimed Best Practices reports.No other resource gathers such important information in one place, and now with the online version, learning from these applications becomes even easier.PODi members have unlimited access to the online case studies at no charge, while non-members can register at the site to preview abstracts and purchase individual case studies for a small fee. As document professionals face more complex assignments, tougher business objectives, and greater market competition, the ability to learn from the success of others creates a powerful advantage and saves time in developing new initiatives.Thisnew online case study database allows users to quickly search a rich library of results-oriented digital print case studies from around the world, covering over twelve market segments and dozens of different business applications. From the convenience of their desktop, users can study the successes of companies such as CIGNA, Jay Pontiac Buick, Prudential, Toyota and others using digital print to increase response rates, customize marketing literature, and provide customers with relevant data-driven information.To further enable more productive searches, advanced search functions are available to help users scan the database based on key criteria such as vertical market, application and geographic region. Liberal terms of use on these PODi branded case studies make them a great sales and marketing tool for any PODi member or general purchaser. "The annual Best Practices reports are enormously popular as resources for digital document professionals, and now with the searchable online database, users will always have exactly the information they need whenever they need it in one convenient place,"noted PODi President Rab Govil. "It's not enough to collect the stories. PODi wants to be sure document professionals can get the information in the way most convenient for their busy schedules. Learning from the success of others with a similar audience, application or marketing objective can reduce the time to market for programs and increase their chance of economic success. Making this important information available online gives our community total convenience and instant results, so they can get the most benefit from these remarkable case studies."