Xplor 2004 TORRANCE, Calif.--Aug. 2, 2004-- Xplor International today announced it will host a half-day program focusing on the evolving nature of the service bureau sector for the second consecutive year. The Service Bureau Forum, scheduled for Tuesday, October 26, is designed to help attendees understand how to tackle current challenges and gain insight into the technology solutions for this specific vertical market. Xplor 2004 global conference and exhibit will be held in Dallas, Texas, USA from October 24-28. "This is the second year for this best-of-its-kind session. Last year's attendance and participant feedback illustrated an extreme interest and need for this type of program," said Skip Henk, EDP, President and CEO, Xplor International. "We're delighted to continue to offer this unique type of programming for the industry." Shelley Sweeney, Vice President, and General Manager for the Service Bureau Sector, Worldwide Graphic Communications Industry Business for Xerox Corporation will keynote the forum. She will discuss her views on how the strategic service bureau sector encompasses the for-profit service providers in the data processing, laser printing, direct mail, and marketing communications arenas. "This is a great opportunity to discuss such an important market sector with the attendees at Xplor 2004," said Sweeney. "There are many challenges and opportunities facing service bureaus as they undergo a transformation from one of traditional print and mailing providers to targeted marketing communications services." As competition increases in this industry, many organizations have ambitious business initiatives to differentiate their product and service offerings, and gain increased market share. The Service Bureau Forum will include interactive user and vendor panels to deliver real business insight and case studies that attendees can leverage to plan their strategies and enhance day-to-day operations. In addition to Xerox, Anderson Direct, Inc., DATAMATX, Lexinet Corporation, OnDemand Publishing, The Bauman Group, Venture Encoding, Inc., Vestcom International Inc. will participate in the form of panels and executive roundtables. For additional details on the Service Bureau Forum, go to www.xplor2004.org. Attendance to the half-day program is open to full and Tuesday one-day conference and exhibit registrants.