HONG KONG--July 27, 2004-- NUR Macroprinters, a market leading supplier of wide-format inkjet production printing systems for the out-of-home advertising market, today announced that it is partnering with Adkote Pty Ltd. to market its wide-format inkjet production printers and presses in Australia. Adkote, based in Sydney, will sell the NUR Tempo flatbed inkjet presses, the NUR Fresco series of high throughput wide-format inkjet presses, and the NUR Ultima HiQ cost-effective wide-format inkjet production printers throughout Australia, New Zealand, Fiji and the South Pacific Islands. It also plans to distribute inks, solvents and spare parts for the entire range of NUR Macroprinters equipment. With headquarters in Sydney and branch offices in Melbourne, Adkote is well equipped to support the Australian and New Zealand users of NUR Macroprinters' equipment as well as users in other parts of the South Pacific. Commenting on its new relationship with NUR Macroprinters, Ian Cleary, General Manager of Adkote, said, "We believe NUR Macroprinters manufactures outstanding equipment with the quickest return-on-investment in the wide-format inkjet production printing segment." "Adkote's goal," said Mr. Cleary, "is to bring to the Australian market a mature technology that delivers both production speed and superb image quality at an affordable cost. This is a great opportunity for the Australian and New Zealand print markets -- NUR is the leader in quality, reliability, versatility and print performance -- the perfect combination!" "We at NUR Macroprinters believe strongly in our potential to expand in the Australian market, where we already have a strong user base, and are convinced that our product portfolio is particularly well suited for the specific needs of wide-format print service providers in Australia," said Amir Kleinstern, managing director of NUR Asia Pacific Ltd. "Our decision to partner with Adkote, a well established player in our market, was taken in order to improve the logistics and technical infrastructure we can provide current users of our equipment and future customers in Australia, New Zealand and the South Pacific."