July 28, 2004 -- Lexington KY -- WhatTheyThink.com, the printing industry’s leading source of news and information, today announced it will be hosting an exclusive free Webinar that promises to unveil the mysteries and outline the benefits of Activity Based Costing (ABC) for the printing industry. The event will be held on Wednesday, August 11, 2004, at 2 PM EDT and is sponsored by Syskoplan (www.syskoplan.com), a global software development company with deep roots in the Media and Printing industries and the developer of PRINT IT, an in-depth management solution for the printing industry. Register Here: http://members.whattheythink.com/home/abc.cfm According to G. David Dodd, Principal of Point Balance LLC, "Activity-based costing is an approach to costing that was developed in the late 1980s to correct serious shortcomings found in traditional costing systems that produce inaccurate product cost information by arbitrarily allocating indirect and overhead expenses to products." Dodd and Point Balance lead clients in the implementation of activity-based costing and activity-based management programs that are designed to support product and service profitability analysis, and process improvement and process redesign efforts. The company published the definitive book on the subject: Activity-Based Costing for Printers: An Implementation Guide. Dodd has been advising graphic arts industry firms for over 12 years and brings more than 20 years of diverse business experience to the challenges faced by his clients. Randy Davidson, President of WhatTheyThink.com, said, "We are excited to bring this important Webinar content to the printing industry as part of our ongoing Webinar series, and are pleased that Syskoplan has made this free event possible through its generous sponsorship." Dodd added, "During the session, we will compare standard budgeted hourly rate (BHR) accounting with ABC and discuss both the similarities and differences between the two systems. We will explore why printing company managers should consider using ABC and discuss how activity-based costing addresses the major flaws of BHR costing systems." The Webinar is designed to provide business managers in the printing industry with the information and background necessary to assess the value of implementing ABC in their own businesses and an opportunity to ask questions of the experts. Dodd concludes, "Activity-based costing is more suited for the business you’re becoming than it was for the business you used to be. This is an important event for printing company managers who wish to sustain a profitable operation into an increasingly competitive future." For more information, or to sign up for this free event, please visit - http://members.whattheythink.com/home/abc.cfm About WhatTheyThink.com WhatTheyThink.com is the print and publishing industry's leading online community. The company offers a mixture of free and subscription-based content for industry executives. Additionally, WhatTheyThink.com provides a robust content syndication program serving related web sites. About Syskoplan Consulting Inc Syskoplan is a long established and global software development company targeting the Media and Printing industries. Syskoplan's partnership with the Bertelsman Media Group in Germany provided an in depth understanding of the unique requirements printing companies demand, especially in the areas of Estimating, Change Order Management, Scheduling and Workflow. This understanding spawned an indepth management solution called PRINT IT. For more information on Syskoplan, please visit our website on www.syskoplan.com.