MIAMI, FL -- December 9, 2003 -- Graphics of the Americas (GOA) today announces Design City, a newly expanded exposition area within GOA specially tailored to help creative professionals get up-to-date on the latest developments in the world of print and graphic communications. The three-day GOA Design City exposition, with a keynote presentation by Adobe's Don Walker, General Manager Print Workflow Products Group, runs from Friday, January 23 through Sunday January 25 at the Miami Beach Convention Center. "Graphics of the Americas has traditionally been well attended by the graphic design community. Last year, 20% of the attendees identified themselves as creatives. The show statistics and our own intelligence told us very early on that designers were becoming more involved in the print buying process," says Chris Price, VP and General Manager for Graphics of the Americas 2004. "As such, we decided to make it easy for them to learn all about the latest developments in our industry. Thus, Design City was born." Big Design Names Involved Include Adobe, Enfocus Software, International Paper, & Xinet Encompassing a growing area of the exposition floor, Design City brings together the biggest names in graphic design software, products, and services. Sponsored by Adobe, Creativepro, and Create magazine, free mini-courses will be presented from the Design City stage throughout the course of the three-day trade show. Designers will have the opportunity to see and discuss the latest offerings from companies like Adobe, Xinet, Enfocus Software, Unique Photo, and many more. Printers' Showcase Adjacent to Design City for Easy Info Exchange Adjacent to Design City, attendees will find Printers' Showcase, a veritable who's who among the printing industry elite. Dozens of printing companies will be on hand to display samples of their specialty and niche work and to address designers' questions about workflows, processes, and hot trends in the printing industry. "Our member companies offer a broad spectrum of new technologies," says Mike Streibig, President and CEO of the Printing Association of Florida, Inc. (co-sponsor of Printers' Showcase along with Print Buyer Today magazine). "We decided to bring printer and designer together under one roof for three days to explore all the possibilities." Moving beyond the design-specific environments at Graphics of the Americas, design professionals will get a sneak peak at the technologies that printers will be adopting in the very near future. From Ryobi to MAN Roland -- to Creo and Sun Chemical -- Xerox to HP -- all the biggest manufacturers and service providers will be on hand to demonstrate tomorrow's offerings today. "New digital technologies are reshaping both the demand and markets for print and the manner in which print is manufactured," says Frank Romano, Professor at Rochester Institute of Technology; and Conference Chair for the TrendVision Conference, the January 22 kick-off to GOA. "The designers who experience these advances first-hand will have a creative advantage over those designers still catching up to older technologies." Graphics of the Americas 2004 takes place January 23, 24, and 25 at the Miami Beach Convention Center and is produced annually by the Printing Association of Florida, Inc., an industry trade association. TrendVision, the two day, high-powered strategic conference hosted by the world's biggest names in publishing, is being held in conjunction with Graphics of the Americas, on January 22 and 23. Complete information, including on-line show and seminar registration, hotel reservations, airline and rental car information, and itinerary planning, is available at www.graphicsoftheamericas.com. For information on exhibiting or becoming a show sponsor, call 1-800-749-4855 x 18. Outside the United States and Canada, please dial 305-558-4855 x 14.