NEW YORK & ROCHESTER, N.Y.--July 21, 2004-- Toppan Printing Company America, a wholly owned subsidiary of Toppan Printing Co. Ltd., the second largest printing company in the world, has installed a Xerox iGen3 Digital Production Press and for the first time is offering its customers personalized digital printing, in addition to short-run, full-color, quick turnaround print pieces. Toppan America, well known for its commitment to quality, has experienced increased customer demand for one-to-one marketing campaigns and print-on-demand for clients in the financial services, pharmaceutical, manufacturing, advertising and healthcare markets. Toppan expects to triple its digital printing volume over the next 12 months by offering customized print applications. The company offers clients two different ways to create these jobs: Customers can enter personalized information through a pre-populated template on a Toppan-hosted Web site to build a document, or they can create the files themselves and submit them to Toppan for printing. "The age of personalization is upon us," said Seishi Tanoue, president and chief executive officer, Toppan Printing Company America. "It's not enough these days to just print - those that want to thrive in this business do more. Offering our clients personalized printing allows us to expand our digital business and take the next step to becoming a full-service communications provider." Toppan has offered digital printing for almost four years. According to Toppan officials, digital printing is one of the fastest growing and most profitable business segments for the company, and the Xerox iGen3 is quickly becoming the centerpiece and key differentiator for increasing revenue. The 100-page-per-minute iGen3 allows Toppan to provide a wider range of applications to its customers -- including personalized direct mail, postcards, marketing materials, invitations and posters -- with quicker turnaround times. Toppan's management team researched competitive products but determined the Xerox iGen3 was the best choice due to superior speed, technology, print quality and flexible workflow systems ensuring consistent quality and seamless operations from job creation and ordering to fulfillment and delivery. These elements were particularly important to Toppan since many customers are now demanding jobs in less than 48 hours. In addition, Toppan believes Xerox's sales, marketing and training support is stronger than other companies. "By combining Toppan's expertise in high-quality color printing with Xerox's industry-leading digital technology, we will be able to serve our customers better than ever," Tanoue noted. Xerox deployed a SmartPress Production Consultant, as part of its customer business development team, to work on-site to ensure an easy implementation and to help Toppan take full advantage of the iGen3's capabilities by identifying volume-building and revenue-generating opportunities. Toppan Printing Company America is headquartered in New York City, has a production facility in Somerset, N.J., where it employs 175 people, and has a sales office in Los Angeles. It offers digital and offset printing, pre-press services, binding, fulfillment, storage and distribution, and it is ISO9001 and ISO14001 certified.