PARAMUS, N.J., JULY 19, 2004 – In Solutions Selling, an exciting two-day interactive workshop from the National Association for Printing Leadership (www.napl.org), printing industry expert Terry A. Nagi will show participants how to enhance their sales performance by focusing on solutions to help their clients grow their businesses. Solutions Selling will be held Tuesday and Wednesday, September 28-29, 2004, at Marriott Tysons Corner, Vienna, Va. During the workshop, attendees will learn how to use solutions selling to: • Increase sales volume and get higher profit jobs. • Maintain customer loyalty. • Significantly reduce competition and defeat predatory price competition. • Increase the frequency and productiveness of client interactions. “Salespeople need this kind of intense workshop now more than ever,” says Nagi. “Many of today's print sales reps are bringing in less business, seeing reduced profits on the jobs they do get, and experiencing high turnover among their clients. In this environment, old ways of selling are no longer effective. What's required instead is a 'solutions' approach that focuses on helping customers solve the business challenges they're experiencing.” Well known in the industry for teaching pragmatic, print-specific management/marketing/sales techniques, NAGI uses a highly effective, motivational approach to workshop leadership. Currently president of Terry A. Nagi & Associates and Digital Print Resources, he is an industry consultant, speaker, and author of numerous books, including Selling the New Breed of Print Buyer and The Digital Print Sales Success System. Sales professionals who want to improve their sales performance can register by calling (800) 642-6275, Option 5, or going online to www.napl.org/events/. Registration fee is $799 for NAPL members (non-members, $899) and includes an added bonus of a complimentary copy of Nagi's acclaimed Solutions Selling book. (A group hotel rate of $179 per night is available at the Marriott Tysons Corner if reserved by August 30. Call Marriott directly at (703) 734-3200 for hotel information and reservations.)