LOS ANGELES, July 8, 2004 – While the demands that customers put on printers and prepress companies can be strong, the demands that the professionals at Primary Color put on themselves are even stronger. As a recognized leader in this industry, Primary Color maintains a strict set of standards in everything they do, which includes prepress, sheetfed printing and digital printing all under one roof. “We always strive to offer our customers the very highest level of quality and we feel as though we’re in the upper crust for color output. We compromise as little as possible to achieve that,” says Jay Sato, Primary Color’s manufacturing technology manager. And that’s why Primary Color turned to Left Dakota and the company’s Link-o-lator software for creating specialty ICC-device links. “We’ve looked at a lot of similar software and Link-o-lator is the best on the market,” explains Sato. “Link-o-lator’s device links give us more control of our color, which is critical for us.” Sato said Link-o-lator’s features are what really set it apart from other programs, including the dot gain information that included in the profiles, the black point compensation, the preservation of pure ink colorants and its easy-to-use interface. “Our work includes a lot of high-end, high-quality work and the consistency and control we’re able to maintain is incredible,” adds Sato, whose company boasts corporate clients such as Columbia TriStar, Guess Inc., Mattel and The Walt Disney Company and agency clients like FCB Worldwide, Ogilvy & Mather and Saatchi & Saatchi. Left Dakota, the Los Angeles-based color management software and consultancy company, recently released a full-version upgrade to its flagship product, Link-o-lator, which offers more than 29 new features. In addition to the features that Sato noted, Link-o-lator v 2.0 also includes support for Macintosh OS X, 100% black overprint protection, pure channel dot gain compensation, paper white scum-dot elimination, CMY profile support, the ability to select profiles from any location and the ability to preserve 100% red, green and blue for color bar protection. “We also like Eric Magnusson [president of Left Dakota],” says Sato. “Because he’s a consultant, he has a very good feel for what the marketplace needs and Left Dakota’s able to respond to those needs very quickly. “We always explore new ways of doing things and we constantly push the limits of what our equipment can do and we’ve made a conscious decision to stay on the edge of new technologies that can help us deliver the quality our customers have come to expect,” Sato concludes. “Link-o-lator helps us do just that.”