KENNESAW, Ga. – June 23, 2004 – Heidelberg announced today that Florida Trade Graphics, Inc., a full-service trade printer located in Pompano Beach, Fla., recently installed a Quicksetter 300E that has improved the overall quality and output of its sheetfed capabilities and significantly reduced makeready. President Dennis McNaney installed the Quicksetter 300E in order to stay abreast of evolving technologies within the industry, and so far, the investment is paying off. Since the installation, the shop has increased its production and improved the quality of its two-color products, including brochures, catalog sheets and envelopes. Overall, the company’s return on investment has been significant. Makeready time, for example, is now three times faster and has decreased by 75 percent. The Quicksetter 300E, ideal for quick printers on tight deadlines, is designed to meet the growing, ever-changing needs of the market and increasing the speed and quality of each run. Created to meet customer demand for a simpler, dependable, more efficient product, the Quicksetter 300E connects a Heidelberg state-of-the-art MetaDimension front end to a well-established marking engine. MetaDimension, the same front end that Heidelberg offers on its larger computer-to-plate devices, the Prosetter and Topsetter, offers industry-leading color proofing technology and easy-to-use InRIP trapping. MetaDimension brings the Quicksetter 300E to a new level of automation and quality to the small-format market. Additional features include: - Paper, film and polyester plate production at speeds of 2.4 minutes at 2,400 dpi - Virtual drum technology allows for 10-micron spot size and 0.0005” repeatability - Accurate registration for multi-color jobs At Florida Trade Graphics, the new Quicksetter 300E has helped expand the company’s production capabilities and its customer base. “We are now capable of printing anything that’s printable,” said McNaney. “Our current customers are amazed by the speed of our makereadies and new customers are attracted to the quality of our work.” Florida Trade Graphics is a mid-size print shop that has been doing business for more than 18 years. With 45 employees, the shop services both local and out-of-state printers and print brokers. While the company is equipped to handle large jobs such as 50,000 160-page perfect bound books, it also provides short-run, fast-turnaround jobs of business cards, letterheads and envelopes. The Quicksetter 300E is the latest in a host of Heidelberg equipment at Florida Trade Graphics. The company, which purchased its first piece of Heidelberg equipment, a 6-color Speedmaster 102 sheetfed press with coater, in 1999, also has a Polar cutter and a Stahl Folder. The new QS 300E produces plates for Florida Trade Graphics’ Heidelberg Quickmaster 46 press. “All of our Heidelberg equipment has yielded excellent results,” McNaney said, “and so we’re looking forward to realizing the full potential of our new Quicksetter and how it will continue to drive efficiencies in our business and to produce consistent quality work for our customers.”