LANSDOWNE, PA (July 8, 2003) -- Hoff Communications Inc., a multimedia marketing and advertising agency, has announced the hiring of Carol Valaitis as Business Development Manager. Valaitis will work closely with Hoff Communications' existing and prospective clients to build new business relationships based on creative marketing solutions and technology-based communications. Her diverse career includes a strong background in the printing trade media, having most recently held the position of Associate Publisher at Graphic Arts Monthly, a Reed Business Information (formerly Cahners Business Information). Prior to her five years at Cahners/Reed, Carol was employed by North American Publishing as a Publisher and Associate Publisher for NAPCO's printing industry publications. She also was a Director of Account Services for Retail Advertising Company, a full service advertising agency in New Jersey. Jennifer Hoff, president and founder of Hoff Communications, expressed excitement and optimism regarding the addition of Valaitis to the staff. "Carol is a seasoned professional with many years of experience with high-technology sales and marketing," Hoff said. "She will be a strong asset as we continue to develop innovative cross-media marketing solutions that produce results in today's changing business environment."