PARAMUS, N.J., July 7, 2003 – For today’s successful graphic arts companies, a seamlessly integrated, efficient, and productive workflow is absolutely essential. Yet, given the dizzying rate at which new technologies are emerging and the wide range of available options, developing a world-class workflow can be a daunting task. In Print Production Workflow: A Practical Guide, published this month by the National Association for Printing Leadership (NAPL), companies now have a comprehensive and definitive text to guide them through the workflow development process. Written by technology expert Chuck Gehman, the 182-page volume contains a wealth of valuable information for printers, service bureaus, ad agencies, and publishing houses on the benefits and limitations of specific workflow solutions, including those based on conventional, digital, Internet-enabled digital, and hybrid systems. Also included is a comprehensive digest of the available systems and solutions referenced in the book. Readers will learn how to take the concept of workflow from the abstract to the practical, while understanding the tools needed to build a world-class workflow, including: • Common terminology for applying and analyzing workflows. • Advantages of PDF vs. traditional Postscript workflow. • Software and hardware options for every step of the workflow, from page layout and design to proofing and final output. • Advantages and disadvantages of both proprietary and “do-it-yourself” systems. • Evolving workflow standards, including JDF, CIP4, and PDX/X. Print Production Workflow: A Practical Guide (NP 352) is $29.95 for NAPL members; $34.95, non-members. To order, call (800) 642-6275, Option #3; email [email protected]; or visit NAPL’s online bookstore at http://store.napl.org.