NEW YORK -- March 27, 2003 -- TrendWatch Graphic Arts today announced a special promotion to encourage new industry players to invest in one of four different demographic atlas reports. Each demographic atlas offers marketing and sales managers extensive industry data critical to proper sales and marketing planning. Used for defining sales territories, developing new products, or targeting marketing campaigns, the demographic atlases are tools that provide such critical data such as size of market, number of production seats, installed bases of key production tools and equipment, and much more. In addition, the data is presented in both logical and easy-to-understand formats which allows the information to be easily absorbed into strategic marketing and sales plans. For example, where applicable, the data is presented by state, three-digit zip, metropolitan statistical area, and eight TWGA regions. This allows strategic planning managers researched and reliable data that they can inject into their own analysis and strategies. TWGA Demographic Atlas Reports will now be more affordable under this "New Customer" discount promotion. The reports which have sold for $3950, will be discounted for a limited time for first time customers. If a new customer purchases one report, the discount is 5%; two reports earns a 10% discount, and three reports a 15% discount (a savings of over $1775). Each report is available for online purchase at the TWGA eStore in PDF format. For more information, go to the TWGA website (www.trendwatchgraphicarts.com). Researcher's Quote... "The demographic atlases are the tools that answer the basic but important questions such as 'what do they use?', 'how many?' and 'where are they?'," notes Vince Naselli, Director, TrendWatch Graphic Arts. "This is the critical data that becomes the backbone to successful sales and marketing strategies. The atlases include the most up-to-date data available to the industry. With many predicting an economic turnaround late this year, clearly now is the time to be developing strategies that will allow companies to be at the forefront of the recovery. Managers need this data to build their plans upon." Sample Data... Market Demographic Atlases offer much more than can be presented in this release, but reliable data is always in demand. Here's a sample: -- There are an estimated 30,556 printing and prepress establishments in the U.S., half of them small commercial and quick printers; -- There are an estimated 56,161 design and production establishments in the U.S., more than a third of them graphic design shops; -- Design and production establishments spent an estimated $108 million on software purchases in 2001 and 2002; -- The number of small commercial and quick printing establishments hit a high point in 1990 at 37,352 U.S. establishments. That number has been declining ever since; - The Value of the Atlas Guides... Managers, planners, analysts, and market researchers use the TWGA Demographic Atlases for a variety of activities: -- Sales territory potential; -- Sales forecasting; -- Establishing sales quotas; -- Channel decisions; -- Dealer coverage; -- Channel partner alliances; -- Distribution center locations; -- Regional trade show participation; -- Advertising strategies; -- Sizing markets and segments; -- Developing new products and services; -- Competitive analysis; -- Collateral print and sales promotions. Many managers today are asked to provide detailed analysis of their markets, sales territories, distribution channels, and product placements. The Demographic Atlases are the perfect source for this information. TWGA organizes these reports in a logical format making market analysis and research tasks much easier to accomplish, while providing a foundation to build upon. TWGA Market Demographic Atlases... Published annually and released on CD-ROM, the TWGA Market Demographic Atlases are based on original market research data to provide accurate industry information. Each atlas defines the scope of the market and its related segments. Due to the depth of the data, these reports are the research cornerstone of decision makers of industry suppliers and service providers who require accurate and timely data about their markets and customers. TWGA is offering four different reports within this promotion: -- Printing Demographic Atlas: TWGA's atlas of the printing community presents demographic data of the U.S. printing market, with estimates of installed imagesetters, duplicators, and sheetfed offset presses; total capital expenditures plus paper and ink expenditures; purchases of software, computer equipment, stock photos, workstations, color printers, scanners, digital cameras; purchases of metal direct-to-plate equipment and sheetfed and duplicator presses. It also provides the number of establishments and professional graphics production seats, presented by state, three-digit zip, metropolitan statistical area, and eight TWGA regions; -- Graphic Design & Production Demographic Atlas: This atlas offers demographic data of the traditional U.S. graphics creative markets, with estimates of purchases of software, computer equipment, stock photos, workstations, color printers, scanners, digital cameras. The number of establishments and professional graphics production seats is presented by state, three-digit zip, metropolitan statistical area, and eight TWGA-defined regions for designers, agencies, corporate design departments, and commercial graphics photographers; -- Internet Design & Development Demographic Atlas: Aimed at the U.S. Web design and development creative markets, this atlas offers demographic data for marketers to web designers and developers. The atlas includes estimates of purchases of software, computer equipment, stock photos, workstations, color printers, scanners, digital cameras. The number of establishments and professional graphics production seats is presented by state, three-digit zip, metropolitan statistical area, and eight TWGA regions for interactive agencies, web design/developers, corporate webmasters, portals/major web sites, and web freelancers; -- Publishing Demographic Atlas: This atlas contains a demographic analysis of the U.S. book, magazine, and catalog publishing markets, with estimates of purchases of software, computer equipment, workstations, color printers, scanners, and digital cameras.