SANTA CLARA, Calif., Jan. 27, 2003 -- MadeToOrder.com Inc., a sales and technology leader in the promotional products industry, today announced that it has changed the company name to BrandVia, Inc. (http://www.brandvia.com) effective immediately. The BrandVia corporate name change was implemented to consolidate and unite the three companies; MadeToOrder.com, Wood Associates and iPrint Technologies. “Changing the company name signifies our new unified culture and corporate identity,” commented Monte Wood, BrandVia CEO. “The BrandVia name lends itself to a number of branding applications that are germane to our industry, and it also has international relevance which is important for our extensive professional global sales and distribution network.” BrandVia, Inc. made the announcement on the heels of news that it secured $4.5 million dollars in venture capital financing last month in a round that was led by Alloy Ventures of Palo Alto, CA. The new company encompasses fourteen offices nation wide, four regional distribution centers and a proprietary award winning B2B e-commerce platform. “The additional financing gives us the backing needed to continue our growth, and the BrandVia name represents the emergence of a newly united company,” he added. “This winning combination strengthens BrandVia's leadership position as we strive to service our clients.” About BrandVia, Inc. BrandVia, Inc., formally MadeToOrder.com Inc., was founded in 1992. Its award-winning technology improves the way businesses buy corporate printing and logo branded products, and can be integrated into existing corporate procurement platforms, thereby streamlining the cost of ordering promotional products and improving the overall ROI. The company has a diverse list of corporate clients, including BP, Cisco, Kraft Foods, HP/Compaq, Sara Lee, and OfficeMax. BrandVia, Inc. is headquartered in Santa Clara, CA. More information about BrandVia and its services can be found at http://www.brandvia.com.