Albany, New York — The Capital District Club of Printing House Craftsmen turned its attention from printing to finishing at the group’s December 5th meeting. In a feature presentation, Brian J. Marder, Regional Sales Manager for the Muller Martini Corp., provided a step-by-step outline for converting print shop binderies into profit centers. Among the rules of the road Marder delivered to the Craftsmen: Make sure your bindery is a full-service facility by adding stitching or perfect binding capabilities. An investment in high technology in the bindery will deliver high returns. Advanced automated bindery systems speed makeready and remove the possibility of human error from the finishing equation. A well-equipped bindery allows a printer to increase the level of control he has over a project in terms of quality, deadlines and productivity. New bindery services can help a printer attract business. The lower set-up times and high throughput provided by advanced bindery systems can transform even a marginal bindery into a profit center. Marder closed his presentation by inviting club members to take advantage of Muller Martini’s expertise by scheduling a free ROI evaluation of their binderies.