May 29, 2007 -- As part of its continuing commitment to customers, Xerox hosted a workshop for almost 100 users of its flagship Xerox iGen3Digital Production Press last week. The event provided an opportunity for customers to interact with Xerox executives, network with their peers, and deliver feedback based on their experiences using Xerox digital technology. Among the topics covered in the 1 1/2-day Thought Leadership Workshop included key growth-generating print applications, Xerox’s business development efforts and workflow software enhancements. “I think it’s important for everyone in the industry to work together to educate the market about the capabilities and advantages of digital technology,” said Jay Pardo, vice president of Specialist Printing and Direct Mail, which has added three Xerox iGen3 presses in less than two years. “While this type of workshop helps myself and my competition, there’s such a large pie of business out there there’s plenty of pieces for everyone to benefit.” The event featured a variety of sessions, including: - Xerox iGen3 platform development with a focus on where the technology is headed and what advancements customers would like to see in the future. - Xerox’s ProfitAccelerator Digital Business Resources Collection, which brings together Xerox's digital printing expertise and industry-leading support to help customers maximize their digital printing equipment investments. - Workflow strategy, intended to help print providers boost productivity, reduce costs, and produce new and innovative materials for their clients through a “touchless,” automated workflow. - Emerging applications, such as packaging and specialty photo materials, resulting from the increased capabilities offered by digital technology. - Enhancing digital applications with specialty substrates such as digitally-optimized paper, labels, tabs, transparencies and synthetic papers, among others. - Xerox’s Graphic Arts Premier Partner Program, a global network of 600 Xerox-equipped digital print services providers, nearly 30 of which were in attendance. “We find events like the Xerox iGen3 Users Workshop invaluable because customer feedback plays an integral role in developing Xerox’s products. In fact, many productivity updates on the Xerox iGen3 press are the direct result of customer input,” said Tom Wetjen, vice president, Xerox Worldwide Graphic Communications Industry. Last week’s Xerox iGen3 Users Workshop is one in a series of 60 seminars Xerox will host in 2007 at its Gil Hatch Center for Customer Innovation. The sessions help educate the graphic communications and other vertical industries about the power of digital printing.