LOD, Israel, Nov. 25 -- NUR Macroprinters, a leading worldwide supplier of wide-format and superwide digital printing systems and consumables for out-of-home advertising, today announced that it is relocating and strengthening its operations in the Asia Pacific region in order to leverage the Company's ability to capitalize on opportunities emerging throughout the region. "The Asia Pacific region is very important to NUR," comments Erez Shachar, president and CEO of NUR Macroprinters Ltd. "We're excited by the potential of this regional market, and believe that with an effective, streamlined regional organization we can best meet the needs of existing and future customers. Our new sales, marketing and support strategy enables us to provide customers with the specific products and services they want, while at the same time expanding our ability to reach new prospects and capitalize on emerging opportunities in countries throughout the region." One of the key components of NUR's updated Asia Pacific strategy involves working with third-party distributors that have a strong presence in specific markets and regions. As a result, effective immediately, NUR Macroprinters has appointed the Computer And Sign Technology Co. Ltd (CAST), part of the Kobond Group, as its exclusive distributor for the NUR Fresco(TM) product line in the People's Republic of China. Based in Shanghai, CAST is one of the largest suppliers of sign materials and digital printing systems in China. As NUR Asia Pacific's exclusive distributor in the People's Republic of China, CAST is now responsible for sales and support of the NUR Fresco product line to new customers throughout the Chinese market. NUR Macroprinters will retain its existing technical support engineers in China to service the needs of its existing customers and the various NUR wide format and superwide digital printing systems they currently operate. Simultaneous to the appointment of CAST, NUR Macroprinters is forming its new, Asia Pacific headquarters in a new and significantly expanded facility located in Hong Kong. It will enable the Company to address the needs of existing and future customers throughout the Asia Pacific region. NUR Asia Pacific's sales staff will be responsible for direct equipment sales, managing indirect sales through its channel of regional distributors, and sales of the NUR Media Solutions product line. Its technical specialists and application engineers will provide technical support, and the remaining staff will handle regional logistics, administration and finance. "In reassessing and updating our operations in the large Asia Pacific area, we have concluded that working with distributors that already have a strong presence in various vertical markets and geographic regions give us a distinct advantage; therefore, we intend to continue to pursue these relationships in the future," says Alon Avnon, VP of Sales and Business Development at NUR Macroprinters, Ltd. "Our subsidiary in Japan, as well as all of our existing distributor relationships in the region, remain in force." Mr. Schachar concludes: "We believe that working through indirect sales channels will allow us to leverage our distributors' expertise and experience to better address the needs of this diverse and huge market. This will enable us to expand our services more cost-effectively, and deliver products and services that are closely aligned with unique needs of each segment of the marketplace."