A free Webinar on “Pulling it All Together with Business Development” will be presented by Xerox Corporation in association with the Printing Industries of America on Tuesday, March 10 from 2 to 3 p.m. EDT. To register visit https://cossprereg.btci.com/prereg/key.process?key=P9RDXGAHP.
 
Experts agree that in the current challenging economy, strategic business development initiatives are more critical than ever.  Webinar presenter Gina Testa, vice president, Worldwide Graphic Communication Industry Business, Xerox, will focus on three business development areas: digital color printing, high-value and high-volume applications, and planning and training initiatives.
 
To optimize these opportunities, she’ll explain that organizations need to sharpen their focus on helping their customers succeed, by making the transition from print services provider to marketing services provider.  Testa will also describe strategies for making the transition, and how Xerox’s offerings - including Xerox ProfitAccelerator® Digital Business Resources and The New Business of Printing® Business Development Services - can help.
 
About the Speaker:
 
As the recently appointed Vice President, Xerox Worldwide Graphic Communication Industry Business, Testa is responsible for helping the graphic communications industry profit and grow with digital print. She leads a team of industry experts focused on serving the industry’s major segments: commercial printing, packaging, quick and franchise printing, book publishing, photo specialty products, transaction printing, direct mail, pre-media and creative services.
 
She also oversees Xerox’s industry-leading portfolio of customer business development tools. Active in the industry, she is chair of the marketing committee and serves on the executive committee of The Print Council; she is also a board member of the Advertising Council of Rochester. Testa has more than 25 years of management experience in financial, operational, product delivery and marketing roles.