August 9, 2002 -- Bernd Schopp (38) took over the management of the Print Media Academy (PMA) in Heidelberg on August 1. He has taken over from the previous manager Wolfgang Eisele (39) who is becoming a self-employed business consultant. Bernd Schopp has been on the PMA management team since 1998 and up till now has been managing the Customers, Sales and Service Training section. He joined Heidelberger Druckmaschinen AG (Heidelberg) in 1989 after completing his studies in mechanical engineering and became a manager in the Sales and Service section. His key areas of focus as manager of the PMA lie in further globalizing the PMA which has now become firmly established with the print media industry and at the same time in expanding its industry-specific training portfolio. He sees the role of an international training institution as follows: "There can be no doubt that the print media industry is experiencing a time of great change. Networking is becoming more and more important. The aim of the PMA therefore is to provide our customers with a worldwide network of expertise and to integrate them into this network in order to maintain and if possible strengthen their competitive edge".