January 31, 2002 - GRANDVILLE, MICH. & MIAMI X-Rite is now shipping the latest version of its flagship color measurement product, the 500 Series Spectrodensitometer. The 500 Series models using upgraded firmware are now shipping with new benefits that significantly boost productivity, performance and compatibility. New Features The 500 Series is the industry's only spectrally based densitometer line, with unparalleled accuracy, multi-site agreement, and unrivaled durability. New features include: - "Speed Read", a performance development that dramatically reduces the measurement time of successive measurements with the benefit of faster, more efficient operation. - "Match", which allows users to compare measured colors to stored reference colors from customer palettes or color guides such as PANTONE, enabling quick color assessments and reduced waste. - Formula Storage, allowing downloads of supplemental color recipes for any reference color. In the ink room or pressroom, users will appreciate this handy reference for mixing and matching colors quickly. In addition, the formulas can be generated using X-RiteColor Master software solutions. "The 500 Series combines the best of two worlds. It is familiar to our customers as the rugged workhorse densitometer of the print shop, and also allows them to simultaneously explore the advantages of advanced spectral technology," says Iain Trevor Pike, worldwide marketing manager for the company's printing and imaging business unit. How to Upgrade 500 Series Instruments In the Field- Current 500 Series users can update to the new platform either by ordering 500-FIRMUP ($35) from X-Rite offices or authorized resellers, or by registering at http://www.x-rite.com/ga/500update to download the update free.