DALLAS, Texas (September 29, 2008) – Tabs Direct announced it has installed two HP Indigo 7000 digital presses, a pair of high-productivity, offset-quality production devices that enable the firm to transition more of its pages to a completely digital production process. These presses represent a new strategic direction for the company, which has built its reputation on complicated black-and-white variable printing for non-profit groups and the financial services industry.

"We are excited to improve our clients' return on their direct mail programs with the HP Indigo presses and new software platforms, which will extend our variable data printing capabilities to digital color," said Jim Badum, President, Tabs Direct.

With facilities in Dallas and Houston, Tabs Direct has a wealth of experience in variable data print production, running web offset and monochrome continuous form presses in a high volume operation that produces close to 1 billion pieces per year.

"The challenge presented to us was to find a technology solution to respond to Tabs Direct's clients' emerging and evolving variable data requirements. We carefully evaluated current and emerging print technologies and determined that HP provides us with the best competitive offering," said Troy Bullock, Vice President Business Development and Digital Media, who is leading the color digital initiative at Tabs Direct.

"The high-volume capability and high-quality color output offered by HP Indigo presses make them well suited to meet Tabs Direct's demanding production requirements, driven by their sophisticated clients' marketing campaigns," said Rich Raimondi, vice president and general manager, U.S. Graphics Solutions Business, HP.