VIENNA, Va., Jan. 17 -- The objective of Principles of Web Offset Press Operation for Newspapers, a new training manual from the Newspaper Association of America, is to help newspaper-production professionals strengthen their understanding of the rules, theories and standards that underlie effective press-operation management. The principles covered by the manual are a topic of discussion today at NAA's Newspaper Operations SuperConference 2002 taking place Jan. 13-18 at The Hyatt Regency at Civic Plaza in Phoenix. "This manual is not designed to simply teach the mechanics of press operation,'' said NAA Senior Vice President of Technology Tom Croteau. "Its purpose is to help operations professionals gain a deeper understanding of how to apply lithographic principles in their everyday work, which can help them better utilize current equipment and adapt to changing technology down the road.'' Composed of sequential learning modules and hands-on exercises, the 211- page manual also is used for NAA-approved training courses. Principles of Web Offset Press Operation for Newspapers (item 10110) is available for $149.95 for NAA and Federation members and $299.95 for non- members by calling 800-651-4NAA or 703-902-1803, or going online to http://www.naa.org/products . Copies are on display at SuperConference and it can also be ordered onsite. Sponsors of NAA's Newspaper Operations SuperConference 2002 are: Autologic, Dynaric/D-Y-C, GMA, KBA, PPI Media US and Xerox. NAA is a nonprofit organization representing the $59 billion newspaper industry and more than 2,000 newspapers in the U.S. and Canada. Most NAA members are daily newspapers, accounting for 87 percent of the U.S. daily circulation. Headquartered in Tysons Corner (Vienna, Va.), the Association focuses on six key strategic priorities that affect the newspaper industry collectively: marketing, public policy, diversity, industry development, newspaper operations and readership. Information about NAA and the industry may also be found at the Association's World Wide Web site on the Internet (http://www.naa.org ).