Pittsburgh, Pa., January 18, 2002 — Despite all the technology built into the scanner, the operator still needs to know how to apply the basics of color reproduction to ensure a quality result. Ideal for the layman, GATFPress offers a simplified, easy-to-follow introduction to the basic considerations that lead to optimum reproduction. Following the adage "garbage in, garbage out," the Scanning Primer provides a practical, useful overview of the concepts, terminology, and techniques needed to achieve scanning success. "To know how to make a good scan, you have to understand the attributes of black-and-white and color images, including contrast, color balance, and (for color images) color hue and saturation," writes author Richard M. Adams II, Ph.D. Formerly a research scientist, digital imaging and color reproduction research scientist for the Graphic Arts Technical Foundation (GATF), Adams writes, "You should also know the intended use of the scan—whether it is for printing, the Internet, or archiving." A co-author of three of GATF’s popular titles and author of numerous articles, he explains in his latest book why the output medium influences decisions such as resolution, color mode, and file format used. Adams covers a wide range of topics that will help readers to improve the quality of their color images, from types of scanners and what makes a good scan through tone and color reproduction considerations, color management issues, and output. With more than 80 illustrations and tables, Scanning Primer (ISBN 0-88362-353-6) is a 128-page, full-color, softcover text which includes a glossary of basic terms and index. It is available for $25 ($20 for GATF/PIA members), not including shipping. Orders may be placed by contacting GATF by phone at 800/662-3916 (U.S. and Canada) or 412/741-5733 (all other countries); fax at 412/741-0609; or online from the GAIN Bookstore. Mail orders to GATF Products, P.O. Box 1020, Sewickley, PA 15143-1020. Indicate Order No. 1724. This book is one in the GATFPress series of primers aimed at communicating the essential concepts of printing processes and technologies. Other primers focus on lithography, gravure, flexography, screen, computer-to-plate, scanning, and on-demand and digital printing, as well as typography. A valuable tool in employee orientation or customer training programs, the primers are offered at bulk rate discounts to instruct large groups such as students, print buyers, publishers, and salespeople in the graphic communications industry.