San Antonio, TX; November 15, 2001 - How do you turn the Lawrence Joel Veteran's Coliseum in Winston-Salem, NC into the visual center of international attention for a world-class tennis tournament? Printcom, Inc. of Raleigh, NC, a long-time NUR America customer, served up a series of sophisticated, large-scale graphics treatments worthy of any international venue for the recent Davis Cup by NEC 2001 Group Qualifying Round. The graphics were all printed on the company's two NUR Fresco(TM) HiQ wide-format digital production printers. Printcom, located nearby in Raleigh, NC, worked as the large format digital printing service for Ad Signs of Winston -Salem, the sign company that contracted for signage at the large-scale tennis tournament. The Davis Cup by NEC 2001 Group Qualifying Round, in which the U.S. team beat India for a position on the 2002 Davis Cup team, took place in Winston-Salem on October 12-14, 2001. In total, Printcom produced 30+ banners and signage totaling almost 6,000 sq. ft. finished with grommets, pole pockets or hems, for installation inside and outside the facility in the days running up to the event. The various banners installed at the venue included 600 sq. ft. printed on pressure sensitive vinyl for use indoors; the remaining outdoor and indoor banners were printed on vinyl banner stock. All were printed at 360 dpi on the NUR Fresco HiQ 3200 or the 1800. The largest of the graphics was a 14.7' x 125' sign for the outside roof of the building. Additional graphics were installed on the exterior of the building, in the lobby, and around the arena itself. According to Jack Berry, one of two founders of the company, he chose to print the jobs on his NUR Fresco HiQ 1800 and 3200 production printers for several reasons. First, the machines provide the high resolution and quality required for close-up viewing in a venue like the Joel Coliseum without sacrificing productivity. And the printers operate at the production speeds required to deliver fast turnaround. Two of the 25' x 20' event banners printed were ordered at the very last minute, just 3 days before the opening of the event. Berry adds that with last minute, "print on-demand" orders becoming more common in the industry, he's glad to own and operate machines like the NUR Frescos that can easily accommodate this trend.