ROCKVILLE, MD--Sep 24, 2001-- Artesia Technologies, the leader in enterprise digital asset management, today announced its support for the eXtensible Metadata Platform (XMP), which was recently developed by Adobe Systems Incorporated for incorporation within their entire product line. This XML-based standard is designed to provide publishers with a common standard for managing and exchanging the XML-based metadata used to define content attributes in order to offer simplified integration with third-party applications and eased multi-channel distribution of content. Coupled with the existing support offered for the production and distribution of QUARK-based documents, the announcement strengthens Artesia's award-winning TEAMS digital asset management solution position as the leading platform for cross-media publishing. "As demonstrated by their double win of the prestigious Seybold Editor's Hot Pick Award, Adobe continues to lead the industry with the release of their eXtensible Media Platform," said Sebastian Holst, vice president of marketing for Artesia Technologies. "Artesia has established itself as a pioneer in the incorporation of the XML family into our offerings and this has enabled us to be among the very first to support and leverage Adobe's XMP initiative to the benefit of our many shared customers." Artesia expects to offer clients, including Home Box Office (HBO), Time Warner Trade Publishing and Random House, out of the box support within TEAMS for the XMP standard following issuance of the finalized standard by Adobe. "We're excited by XMP's ability to improve workflows and heighten production efficiencies by automating many aspects of metadata creation, capture and management," said Dipto Chakravarty, CTO of Artesia Technologies. "Through our support of this standard, we're confident that this will extend TEAMS' ability to serve as our client's centralized hub for cross-media publishing by enabling users to store, manage and distribute XMP-compliant media from their desktop along with a wide variety of rich media, including QUARK-based documents, audio and video recordings and images that drive our business." In addition, Artesia's support for the XMP standards strengthens the company's commitment to championing open industry-recognized standards that contribute to more efficient production processes and simplified exchange of digital assets. These standards include the Graphics Communications Association's Publishing Requirements for Industry-Standard Metadata (PRISM), the Shareable Courseware Object Reference Model (SCORM), which is being developed by the White House-sponsored Advanced Distributed Learning initiative (ADL), the eXtensible Media Commerce Language (XCML), the Online Information eXchange (ONIX) standard, the Synchronized Multimedia Integration Language (SMIL), the Internet Content eXchange (ICE) standard, and the Library of Congress's MAchine-Readable Cataloging Record (MARC) standard. Artesia will be demonstrating a production implementation of the XMP standard at this week's Seybold Seminars / San Francisco (September 25-27th) in Booth #411.