CHICAGO--Sept. 6, 2001-- Oce Printing Systems USA announces the DemandStream 8090cx, the first in a family of high performance printers built for converging environments. As more output requirements, such as high-speed variable data printing and on-demand publishing, converge on printing operations, the new DemandStream 8090cx provides the speed, print quality, and data compatibility that this environment needs, all in a single platform. "Short run on-demand output and print-for-one personalization present new growth opportunities for traditional offset printers,'' said Walter Young, business program manager for Oce Printing Systems USA. "For a much smaller investment, compared to huge multimillion-dollar presses, the DemandStream 8090cx gives printing operations a premium service and competitive advantage through capabilities for shorter runs, faster turnaround and greater personalization.'' Traditional presses can't economically support increasingly popular applications like short-run, print-on-demand and personalized jobs. Set up and proofing for shorter runs is cost-prohibitive on volume-oriented presses. Digital printing, with faster turnaround and less waste, has become more attractive as costs per piece become more competitive. The versatile DemandStream 8090cx printer adapts to different jobs while maintaining maximum resource efficiency. Operations gain more capabilities from a single printing platform, with less redundancy in staff and equipment, less floor space demand, and more manageable supplies. This high-speed digital web printer meets the needs of black-and-white and spot color applications with more choices for resolution and simplex or duplex output. The exclusive Oce Quick Change Developer Station (QCDS) lets an operator change the "personality'' of the printer in just minutes. Combined with finishing choices like the new AmigoDigital perfect binder, the DemandStream 8090cx enables continuous high-speed workflow for greater throughput, higher productivity and lower cost per piece. The choice of either text-quality or graphics-quality (600 dpi) output on the Oce DemandStream 8090cx lets operations decide which consumables to use based on the job requirements. When speed is imperative for books or manuals, and text-quality resolution is sufficient, the system has the unique ability to run 600 dpi data streams at 243 ft./min or 1062 ipm speed using 300 dpi consumables. For more graphics-intensive runs, finer 600 dpi toner is available to support speeds up to 170 feet/min or 744 ipm. With the DemandStream 8090cx, Oce removes obstacles to successful convergent printing. While cut-sheet digital machines have not met the expectations of operations used to the advantages of web-fed presses, the 8090cx supports the familiar web fed printing that offset operators already know and value. Differences in paper characteristics have traditionally been roadblocks to the transition from offset to digital platforms. Oce has eliminated this concern with offset-quality paper from Willamette specifically designed for Oce digital print systems. The same rolls of paper can be used in both the offset and digital production. Now the jobs run in volume on offset presses can be indistinguishable from short-run quantities produced on the Oce digital systems. The need to accommodate new data streams further complicates the transition to a convergent environment, but Oce PRISMA architecture handles the host of data streams encountered by digital print operations. Whether data from the mainframe or PostScript, PDF, PCL or TIFF files off the network, PRISMA can manage and accurately reproduce the output. The extensible architecture also provides a convenient platform for adding new capabilities such as archiving, audit andsoft-proofing.