Palo Alto, CA., — September 5th, 2001 — Noosh, Inc., (www.noosh.com) a leading provider of collaborative e-Business software solutions, today announced that it has signed an agreement to provide its collaborative procurement solution to Whirlpool Corporation (NYSE: WHR), the world's leading manufacturer and marketer of major home appliances. Noosh enables businesses to easily manage complex procurement projects requiring collaborative interaction among many trading partners. Whirlpool has a pioneering record of achieving efficiencies through improved collaboration. In 1994, the company initiated a "Creative Works Project" that streamlined collaborative processes with its advertising, design, and printing partners. In 1999, the company considered building its own electronic network to centralize messaging among project participants. Instead the company became a beta-site, and later a customer of Impresse.com, one of the first business-to-business collaboration platforms. In 2001, the company reevaluated the available solutions in collaborative procurement and determined that Noosh was the best solution for the company's future needs. "The features, flexibility, scalability and security of the Noosh solution, along with Noosh's dedication to customer success, made this solution the logical choice for furthering our initiatives," said Linda Ludwig, Whirlpool's manager of creative and publishing services. "Our deployment is moving along rapidly and we see many opportunities to expand our usage of Noosh in other areas of the company." Noosh enables businesses to easily manage complex procurement projects requiring collaborative interaction among many trading partners. By providing a centralized repository of information that can be shared by designers, buyers and suppliers; Noosh's collaboration technology saves time and reduces costs. In addition, by using Noosh to manage the procurement process from design to delivery, companies capture valuable information about aggregated spending and workflow processes to help make more informed buying and management decisions. "Being chosen by Whirlpool is very significant for us because Whirlpool has demonstrated vision and know-how in managing complex spending categories with collaborative commerce tools," commented Ofer Ben-Shachar, President and CEO of Noosh. "We look forward to working with the Whirlpool team."