FREMONT, Calif., August 21, 2001 -- Lexar Media, Inc. (Nasdaq: LEXR), a leading designer, developer and marketer of award-winning digital film and connectivity products for the digital photography market, announced today that PENTAX Corporation, a long time innovator in the photo industry, has selected Lexar Media's CompactFlash™ digital film to ship with the new Optio 330 digital camera. Starting August 2001, U.S. shipments of the Optio 330 will include a Lexar Media branded premium 16MB USB-enabled Type I CompactFlash digital film card. "We have worked hard to become the first choice in digital film and are proud to have our product linked with such a well-known and respected photography brand," said Eric Stang, Lexar Media president and CEO. "I am pleased that PENTAX has chosen Lexar Media digital media for the new Optio 330." "PENTAX digital photographers demand the most from their cameras, so it is essential to provide them with the best digital film available," said James Leffel, national sales and marketing manager, PENTAX Corporation. "The Lexar Media CompactFlash card optimizes the performance capabilities of the Optio 330 and enhances the photographer's experience by giving consistent and reliable image capture and storage. Lexar Media digital film was an obvious choice for us." Weighing only 8.5 ounces with batteries and CompactFlash card, the Optio 330 is one of the smallest digital cameras in the three megapixel CCD, 3X optical zoom lens category, measuring 3.6" wide, 2.3" high and 1.2" thick.