NEW YORK, NY (August 16, 2001) - TrendWatch Graphic Arts examines proofing in its newest Briefing Report - a new series of reports offering concise, focused summaries of key subjects facing printers and graphic designers. The Proofing briefing report provides a broad overview of the rapidly evolving proofing process, explaining how, when and why proofing takes place. It focuses on emerging digital proofing technology and proofing's role within the creative process for print, the Web and beyond. "Our new briefing reports are quick-to-read executive summaries written for business owners. They are designed to provide a cost-effective introduction to specific industry subjects. The briefings focus on a single topic for which they deliver market information and key industry trends taken directly from the TrendWatch surveys," said Vincent Naselli, Director, TrendWatch Graphic Arts.