FREMONT, Calif., August 2, 2001 -- Lexar Media, Inc. (NSDQ: LEXR), a leading designer, developer and marketer of high-performance digital film and connectivity products for the digital photography market, today announced that WYNIT, Inc., a distributor of digital imaging and computer peripheral products, has been selected to further propel Lexar Media's aggressive expansion into photo specialty, consumer electronics and office superstores. WYNIT will represent Lexar Media's complete line of products throughout the United States and Canada, anticipating product in the channel by August 2001. "WYNIT is an important account for Lexar Media," said Tim Sullivan, Lexar Media's vice president of sales and channel marketing. "Their knowledge of the market is expansive and their sales team is experienced in working with photo dealers and other retail outlets. Lexar Media will benefit greatly from WYNIT's many years of experience representing high-end electronics, photography and digital imaging equipment." As the leading photo specialty distributor in the U.S., WYNIT serves more than 2,500 photo and imaging specialists across America and Canada. WYNIT will stock and sell Lexar Media's value, premium and professional series CompactFlash product lines, in addition to SmartMedia, PC Card, Memory Stick and MultiMediaCard digital film formats. They will also carry the full complement of Lexar Media's Universal USB, CompactFlash, SmartMedia and Memory Stick readers. The new Lexar Media USB CompactFlash Reader is compatible with all brands of Type I and Type II CompactFlash and offers portability and connection to PC or Macintosh through the USB port on the computer. The reader is mass storage compliant, meaning that it is truly plug-and-play since no drivers are required to use it with modern operating systems. It is compatible with Windows 98, Windows 2000,Windows ME, Mac OS X and Mac OS 8.6 and greater. This reader joins the current lineup of SmartMedia™ and Memory Stick™ readers in providing portable USB connectivity for all major digital film formats. "Lexar Media is one of the most well-respected and popular brands among today's digital photographers," said Geoffrey Lewis, president and CEO of WYNIT. "As a brand sought-out by amateurs and pros alike, it's important for us to be able to offer our customers the best the photo industry has to offer. Our new relationship with Lexar Media supports that objective."