LINCOLN, Mass., Aug. 1 - PreVision, a leading strategic marketing firm, today announced the release of PREVISIONWARE(TM) version 1.2. This innovative suite of marketing software represents a new breed of technology product development as PreVision has leveraged its CRM marketing leadership and successes to strategically drive the design and development of these applications. PreVision developed PREVISIONWARE to help marketers move beyond simply facilitating their marketing programs to maximizing their CRM initiatives across the organization, directly impacting the bottom line. Managers can make more informed marketing decisions and avoid common errors while enhancing the utility of their customer data. This growing suite of CRM software currently includes the Campaign Optimizer(TM), the PreView online reporting tool and Opportunity Mapper, a geobehavioral mapping application. All combine to analyze and exploit customer segments, markets and opportunities quickly and efficiently, in a hosted environment that leverages the most advanced Web-based technology. "Unlike other CRM tools on the market, PREVISIONWARE is made for marketers by marketers, and was built to work the way marketers think,'' said Deirdre Girard, principal, PreVision Marketing. "The software is highly intuitive, easy to use and targeted, enabling businesses to keep close track of integrated campaigns to boost their ROI. Our mission at PreVision has long been to help our clients gain insight into their businesses while retaining and growing their best performing customer segments. Building software that embodies the unique thinking, experience and strategic insight of the company was a logical extension of our approach.'' "Today's business climate has accelerated the need for marketers to strategically and cost-effectively manage and grow their customer base with highly targeted initiatives designed to maximize profits,'' said Denis Pombriant, Research Director, Customer Relationship Management Aberdeen Group. "Vendors who are able to provide hosted software solutions -- enriched with real-world marketing experience, metrics and insights -- are at an advantage. By merging innovative technology and years of proven integrated marketing expertise, PreVision is positioned to deliver customer-driven CRM marketing and technology solutions that can help their clients grow their businesses and achieve greater ROI.'' PREVISIONWARE includes several integrated modules: -- The Campaign Optimizer(TM) empowers users to leverage marketing intelligence, analytics and technology to plan and execute marketing strategies that deliver maximum return on investment. With the Campaign Optimizer, users can quickly plan and execute cross-channel campaigns and promotions, while avoiding common errors in planning and measuring campaigns. -- PreView online reporting takes customer reporting to a new level by allowing users to manipulate and analyze reports by month, lifetime segment and other key data groupings -- all of which uncover hidden opportunities to help plan more effective campaigns. -- The Opportunity Mapper enables users to quickly identify the most profitable areas for locating new stores and acquiring new customers. By integrating customer-level behavioral data with geographic data, the Opportunity Mapper maps patterns of response and trade areas to improve direct marketing response efficiency and acquisition results. It also allows users to fine-tune targeted promotions and store merchandising strategies.