VALHALLA, N.Y., September 16, 2008 – FUJIFILM U.S.A., Inc., today introduced a pink digital camera bundle that it hopes will help to generate awareness of the importance of mammography for detecting breast cancer and promoteImages of Health: Mammograms for a Million Moms, an initiative sponsored by FUJIFILM Medical Systems USA, Inc.  The camera package includes a Fujifilm FinePix Pink Z20fd digital camera, a stylish pink nylon camera case, a 1 GB Fujifilm xD memory card and a digital photo frame keychain.  Also included is the brochure, "How Mammograms Save Lives," with important information about mammograms and who should be getting them.
 
The Fujifilm pink camera bundle will be carried regionally by Fred Meyer, at stores located in Washington and Oregon;Wakefern, including Shoprite stores throughout New York, New Jersey, Pennsylvania, and Delaware; and Ultimate Electronics, with stores located in Arizona, Colorado, Illinois, Kansas, Minnesota, Missouri, Nevada, New Mexico and Oklahoma. The Pink camera bundle will retail for $179.99, and will be available in October 2008.
 
"We are pleased that we can provide our retail customers with an appealing camera package that their customers will love, and in the process help to build awareness for an important women's health issue," said Melanie McNichol, product manager, Electronic Imaging Division, Fujifilm U.S.A.
 
Fujifilm is committed to raising awareness of the life-saving importance of mammography.  Mammograms remain the best screening method for detecting breast cancer early when it is most treatable.  Statistics show that for everyone 1 million mammograms, 1,000 lives could be saved.  Fujifilm's Images of Health: Mammograms for a Million Momsinitiative, promoted in the "How Mammograms Saves Lives" brochure, encourages women and their families to make on-line pledges to get mammograms by going to www.imagesofhealth.com. This web site also includes valuable resources such as a mammography facility locator, a video on what to expect during a mammogram, and an area for women to share their personal stories.