EDINA, MINNESOTA -- June 28, 2001 -- The International Prepress Association (IPA) has announced that individual audio, video and PowerPoint presentations are available from the recently concluded 2001 IPA Technical Seminar. Bucking the recent trend towards declining attendance at industry events, two hundred prepress production managers gathered to hear keynote presentations from industry visionaries and learn how asset management, digital proofing, XML and a host of other technologies will impact their operations. Of foremost concern was where is premedia technology going and why? Susan Prescott, Adobe Systems, explained that the industry needs to move from a parallel workflow, with redundant content creation and device-specific workflows, to one that embraces network publishing, making visually rich, personalized content reliably available anytime, anywhere, and on any device. Thad McIlroy, Arcadia House, concurred, noting that over time there will be one workflow for most marketing and publishing efforts. The opportunity for trade shops, he said, is to become "network publishing service providers, offering a full range of services from prepress to Web and wireless publishing." At the close, one industry leader summarized the effect of new technologies well. "Trade shops and printers who are experts at providing content and managing images are the ones who can provide the services clients will need. The trade shop, in essence, becomes its customer's consultant." Audio and video content from the 2001 IPA Technical Seminar can be ordered at http://www.ipa.org/tech/order-av.php3, or by calling the IPA at (952)896-1908. Free downloads of speaker presentations (PDF or Powerpoint) can be downloaded from http://www.ipa.org/tech/2001.php3.