The countdown is on, with just 50 days remaining until Packaging Innovations & Empack 2025 opens its doors at the NEC Birmingham. As the UK’s only annual event dedicated to advancing business and innovation across the entire packaging journey, it offers an unrivalled platform for industry leaders to connect, discover cutting-edge solutions, and gain actionable insights.

The two-day event, taking place on 12 & 13 February 2025, spans every stage of the packaging process—from concept and design to production, packing, logistics, and fulfilment—this dynamic event empowers specialists to showcase, debate, and explore the products and services shaping the future of packaging.

With more than 430 exhibitors and 7,000 attendees expected, Packaging Innovations & Empack 2025 is where the packaging supply chain converges to connect, collaborate, and discover the technologies shaping tomorrow. From sustainable materials and smart packaging to automation and fulfilment solutions, the show provides an unmatched platform for attendees to explore the innovations they need to stay ahead in an industry defined by rapid change.

"As the packaging industry evolves at an unprecedented pace, staying ahead of trends and regulations has become essential," said James Montero MacColl, Senior Marketing Manager at Easyfairs UK. "Events like Packaging Innovations & Empack are invaluable for discovering new technologies, forming strategic partnerships, and gaining fresh inspiration to meet consumer and environmental demands."

"This event isn’t just about showcasing products—it’s about bringing the entire supply chain together to create the future of packaging. For over 20 years, the show has connected key players, cutting-edge innovations, and actionable insights critical for business growth."

This year’s show offers a rich and immersive experience featuring specialised zones that address critical sectors of the packaging landscape. The Smart Packaging Zone, brand new for 2025, highlights cutting-edge technologies such as NFC chips, RFID tags, and augmented reality that transform customer engagement and product tracking. The Food Service Zone, created in collaboration with the Foodservice Packaging Association (FPA), showcases innovations in sustainable, recyclable food packaging, while the Label & Print Zone focuses on advancements in labelling and flexible packaging that enhance branding and compliance. For those navigating the growing demand for outsourced packaging services, the Contract Pack & Fulfilment Zone, powered by BCMPA, connects brands with leading co-packing and e-commerce fulfilment providers.

Beyond the show floor, the educational programme promises to inspire and inform, with over 50 speakers sharing insights across three dedicated stages: Circular Economy, Supply Chain, and Innovation. Highlights include Miguel Arevalo of Google, who will share how the tech giant is tackling the challenge of plastic-free packaging, and Tey Bannerman from McKinsey Design, who will explore the transformative role of AI in creative packaging solutions. Attendees will also hear from influential figures like Victoria Brownlie of the British Beauty Council and Lowelle Bryan of WRAP, who will delve into key topics, including reuse systems and sustainable beauty packaging.

"The educational programme at Packaging Innovations & Empack 2025 is one of the key drivers of value for attendees," added Montero MacColl. "The event is a powerful platform for learning and upskilling. It’s where industry leaders share their knowledge, and attendees gain critical insights that can directly influence their strategies.

“Attendees don’t just walk away with new knowledge; they walk away with new relationships. Whether through networking sessions, the Innovation Gallery, or direct discussions with exhibitors, Packaging Innovations & Empack fosters an environment of collaboration that sparks real-world impact."

The exhibitor lineup includes major players such as Sealed Air, DS Smith, Amcor, Mondi, and ProAmpac, while confirmed attendees span powerhouse brands like Morrisons, Asda, Amazon, John Lewis, Nestlé, Unilever, Heinz, Ikea, Pepsico and Waitrose. The opportunity to network with industry leaders, discover innovative solutions, and gain insights into the trends shaping the next decade makes Packaging Innovations & Empack 2025 a must-attend event.

Time is running out to claim your complimentary tickets to the UK’s flagship packaging event. Secure your free ticket today by visiting the event website and ensure you don’t miss out on the UK’s definitive packaging exhibition.