Plastic resource efficiency and recycling charity, RECOUP, has launched its annual UK Household Plastic Packaging Collection Survey, which has outlined the monumental scale of the challenge ahead. 

Whilst there have been incremental improvements across the board for kerbside service provision for plastic packaging, the scale to include other formats in collection services in a relatively short timescale is unprecedented, but one that is entirely achievable with the right drive, funding, planning and leadership.

With all UK local authorities collecting plastic bottles as part of their kerbside service in 2019, local authorities providing kerbside service provision for plastic pots, tubs and trays increased from 88% to 89% and 12% to 14% for plastic films and flexibles, the first increase after 6 consecutive years of decline. This means another 39 local authorities need to collect plastic pots, tubs and trays and 312 for plastic films and flexibles by March 2027 to comply with requirements – just over 2 years away.

Consistency of Inconsistency in Citizen Communications

Effective communications to citizens are an essential part of this process, and whilst local authorities are making significant efforts – 60% reporting they have an ongoing or continuous citizen communication campaign about plastic packaging recycling – packaging EPR funding needs to strengthen the resources to delivery these campaigns. The 2024 Survey found local authorities reported an average material reject rate of 14%, and helping to deal with issues such as contamination will be pivotal.

However, although Simpler Recycling in England and similar approaches in other nations will provide consistency of what can be placed for recycling, the 2024 Survey found there is a comprehensive inconsistency in messaging across the UK, both in the language used and instructions given.

For example, when looking at plastic bottle lids, 40% of local authorities ask for citizens to leave lids on bottles but 13% ask for them to be left off. 12% listed lids as separate target items, however, did not specify if they should be left on the bottle or not, 5% said that they can be either on or off the bottle, and the remaining 30% do not provide any guidance.

Other examples of instructions to residents will need to be adjusted to fit new policy requirements. 54% of local authorities ask for plastic bottles to be flattened or squashed, but with a DRS planned to be implemented in October 2027, this message might cause confusion as it is likely plastic bottles shouldn’t be presented in this way in a deposit return system.

The biggest common message is 85% specifying that items should be empty, rinsed and/or washed, with 53% asking for items to be disposed of loose and not bagged.

Steve Morgan, Head of Policy & Infrastructure at RECOUP, said: “Whereas the different instructions need to reflect local sorting and processing requirements, it’s in the benefits of consumers and all stakeholders to have simple, consistent national communications messages about how to present plastics for recycling. Packaging EPR and Deposit Return Schemes, through their respective Scheme Administrator and Deposit Management Organisation leadership, should build on the requirements of Simpler Recycling and provide the foundations and influence to enable one unified core set of messages about how to recycle.”.

Impact of the Emissions Trading Scheme (ETS)

Another key finding around communications in the 2024 RECOUP Survey wasn’t to residents but around local authority funding. With the focus on packaging EPR to provide the funding to collect and sort packaging, the impact of another policy needs greater awareness and urgent and robust plans to mitigate its impact.

The ETS is a market-driven mechanism that limits the emissions an involved industry is allowed to produce, with the intention to incentivise the development and uptake of decarbonisation technologies or practices to reduce emissions. The scheme is expanding to include waste incineration and energy from waste from 2028, preceded by a 2-year transitional period from 2026, and will significantly impact the dynamics of local authority funding. To reduce this impact, removing plastic packaging from residual waste will be key.

The 2024 RECOUP Survey found that around a third of local authorities (32%) said they were not aware of the upcoming expansion of ETS and its impact on incineration and energy recovery of local authority waste. Furthermore, when asked how prepared they felt for the changes to ETS on a scale of 1 to 10 (with 1 being not prepared at all, and 10 being fully prepared), 37% gave a score of 3 or below, indicating they do not feel confident about how it will operate. Only 12% gave a 7 or higher with no local authorities giving a score of 10.

The 2024 RECOUP UK Household Plastic Packaging Collection Survey report is available for RECOUP members to download, with the Data Summary available for non-members here.