Carbon Balanced Paper is proud to announce its acceptance into the United States Postal Service (USPS) Sustainability Add-On Promotion Program, marking a significant milestone in our commitment to environmental stewardship.

The USPS program recognizes and promotes innovative solutions that enhance the sustainability of mailing practices. Carbon Balanced Paper’s inclusion in this program underscores our dedication to reducing carbon footprints and promoting eco-friendly paper, packaging and mail solutions across the industry.

“We are thrilled to be recognized by the USPS Add-On Promotion Program,” said Phil Riebel, Director of Carbon Balanced Paper North America. “This acceptance not only validates our efforts but also encourages more businesses to adopt sustainable practices. Together, we can make a substantial difference in reducing carbon emissions and protecting our planet.”

USPS Add-On Promotion Program
The USPS Add-On Promotion Program offers additional discounts to mailers who participate in other USPS promotions (i.e., Tactile, Sensory & Interactive Mailpiece Engagement, Integrated Technology, and Continuous Contact)1. The Sustainability Add-On provides an extra 1% discount on top of the base promotion discounts2, and encourages the use of environmentally preferable mail materials and innovative mailing practices.

Other certifications eligible for the Sustainability Add-On include the Sustainable Forestry Initiative (SFI), Forest Stewardship Council (FSC®), and the Programme for the Endorsement of Forest Certification (PEFC)3.

Businesses can save up to 5% on postage costs by combining the Sustainability Add-On with other USPS promotions2. This can result in significant savings, especially for companies that send out large quantities of mail regularly.4

To be eligible for the USPS program, mailers must first qualify for one of the primary USPS promotions by registering through the USPS Business Customer Gateway, submitting their mailpiece samples for approval, and meeting all specific requirements outlined in the promotion guidelines.3

The USPS Add-On Promotion Program runs from January 1, 2025, through December 31, 2025.5

For more information about the USPS Add-On Promotion Program, please contact USPS Customer Service at 1-800-ASK-USPS (1-800-275-8777) or visit the USPS website at postalpro.usps.com/promotions.

Carbon Balanced Paper
Carbon Balanced Paper offers companies a unique solution that balances the carbon impact of paper production and usage, ensuring a reduced carbon footprint and contributing to global efforts to combat climate change and protect biodiversity.5

Carbon Balanced Paper collaborates with World Land Trust (WLT)6, a recognized international conservation organization. This partnership supports the protection and restoration of threatened forests in tropical regions, helping to lock up carbon that would otherwise be released into the atmosphere. Since its inception, the program has balanced over 470,000 metric tons of CO2 and preserved over 75,000 acres of high conservation value land. More than 5,000 businesses globally have already acted by choosing carbon balanced paper.

How to Order
Companies can order carbon balanced paper, print or packaging via merchant partners in the US and Canada, including MIDLAND, WCP Solutions and West World Paper. More information can be found at https://carbonbalancedpaperna.com/paper-distributors/.  

Alternatively, orders can be placed directly with Carbon Balanced Paper at [email protected]. 

1 https://postalpro.usps.com/promotions/25-st

2 https://www.rrd.com/resources/blog/postal-action-alert-usps-2025-proposed-promotions-summary

3 https://specialtyprintcomm.com/blog/usps-2025-sustainability-add-on/

4 https://about.usps.com/what/corporate-social-responsibility/sustainability/climate-action/

5 https://carbonbalancedpaperna.com/

6 https://www.worldlandtrust.org/