PHOENIX – True Install, the leading signage and graphic installation company, has recently announced its expansion into the Phoenix area, offering professional signage and graphic installation services. The newly established business is owned and operated by Phoenix resident and entrepreneur, Basilio Peñuelas.

Peñuelas brings extensive leadership and management experience to the role, with a background in engineering and a proven track record of building high-performance teams. His expertise includes establishing efficient systems and processes, collaborating across various industries and fostering strong, lasting relationships. As a first-time business owner, Peñuelas is eager to apply his skills and dedication to serve the Phoenix community, delivering top-quality signage installation services through True Install.

“I’m thrilled to spearhead the first True Install in Phoenix and join a company that blends innovation with a commitment to quality service,” said Peñuelas. “Having been actively involved with organizations like SHPE (Society of Hispanic Professional Engineers), New Leaf, Ronald McDonald House, Project C.U.R.E., Shriners and other nonprofits, I’m eager to deepen my ties to the community through my new business. With True Install's strong franchise support and my years of business experience, my goal is to build lasting relationships with clients, deliver dependable, top-notch signage installations and expand our services to meet the growing needs of businesses in Maricopa and Pinal Counties.”

True Install provides installation services for signs, graphics, displays, and artwork for businesses and customers across all industries. Professionals are well equipped for a variety of installation services through thorough training, adhering precisely to the brand’s proven installation systems. True Install is OSHA-certified and trained in the best installation techniques.

"We are delighted to welcome Basilio to the True Install family as we enter the Phoenix market for the first time," said Mike Marcantonio, CEO of Alliance Franchise Brands, the parent company of True Install. "As an immigrant and the first in his family to attend college and become a business owner, Basilio exemplifies the resilience and leadership we look for at True Install. His extensive experience and dedication to exceptional customer service make him the perfect person to lead this new venture in a vibrant market. With the support of his wife, Maylene Peñuelas, and his brother, Andy Gutierrez, who will be working alongside him, we are confident that Basilio will bring exceptional value to the Phoenix community. We look forward to supporting him as he builds strong relationships and grows the True Install brand."

True Install services local businesses and professionals in sign installation, including vinyl-based applications, ADA and wayfinding, dimensional installs and architectural and window applications.

For more information, contact True Install at (480) 285-7784 or visit the company’s website at TrueInstallPhoenix.com