Norfolk, VA – Preferred Direct, a family-owned print and mail provider, has expanded its capabilities with the installation of a new HP Indigo 7900 Digital Press. This investment enhances print quality, expands service offerings, and increases productivity for the company’s clients, nationwide.

The HP Indigo 7900 prints at digital speed with offset print quality—up to 160 pages per minute in full color. With seven ink stations, including options for specialty inks like fluorescents, premium whites, and metallics, the press meets demands for high-quality, customizable print and mail products. On-press priming enables printing on various media, from canvas to metalized materials, while variable design technology supports personalized print solutions. With the new press asset, Preferred Direct can service companies requesting specialty, luxury or anti-counterfeit print and direct mail products.

“This upgrade lets us serve a wider range of client needs, from standard letters to luxury print materials and beyond,” says CEO, Bill Nee. Chris Nee, President, adds, “With its advanced features, we’re ready to pursue new opportunities in premium print markets. It’s an exciting milestone in the history of our family business!”

To discover more about Preferred Direct, please visit www.preferreddirect.com.  

To learn more about HP’s industrial digital press solutions, please visit www.hp.com/us-en/industrial-digital-presses.html.