The new HP Latex FS Printer Series and Live Production Software boosts profitability of mid-high volume print service providers

HP has announced the launch of its HP Latex FS50 and FS60 series, and the general availability of Live Production features announced at drupa for next 11th of November. The new printer series along with the industry-first Live Production showcases HP’s commitment to enabling print services providers with the right tools to expand and scale large format print applications for Print Service Providers (PSPs) in an increasing changing market.

Connecting Scalability and Growth

In today's rapidly evolving business environment, businesses must be prepared for constant change. HP understands the challenges PSPs face in balancing profitability and investment in a rapidly evolving industry. Economic conditions, labor costs, and technological advancements present both opportunities and dilemmas. For PSPs, the dilemma is clear: they must invest in technology to remain competitive, yet doing so without careful consideration of scalability can strain their resources. According to recent HP customer insights, 97% agree that continuous technological investment is necessary to remain competitive , yet 84% express a desire to retain their current large-format printers for longer periods . HP's scalable platform addresses this challenge by providing solutions that grow with the business.

For Daniel Martinez, Global Head and General Manager, HP Large Format, "this announcement is a significant milestone in our innovation strategy, demonstrating our commitment and partnership to our customers. Introducing the new HP Latex FS50 and FS60 printer series, along with the anticipated availability of Live Production's new features, is more than a product launch. These solutions are designed to empower mid-large volume print service providers to embrace the future with state-of-the-art hardware and software solutions, fostering continuous adaptability. By enabling their workflows and equipment to evolve hand in hand with their businesses, these cutting-edge solutions ensure that our customers remain competitive in the ever-changing market”.

Powering growth by unlocking new business potential

According to Oscar Vidal, Global Director, Product & Strategy, Large Format Print, "We understand the importance of scalability and growth for high volume and long run print service providers. With the introduction of the HP Latex FS50 and FS60 series and the upcoming availability of the new features of Live Production software, we are expanding scalability to both hardware and software solutions. Our goal is to provide PSPs with the tools they need to achieve sustainable growth and thrive in an ever-changing market."

Profitability through Adaptability and Stunning Results

The new HP Latex FS50 and FS60 series delivers exceptional results across a broad range of high-margin job applications of up to 30% wider gamut . These scalable printers are designed to grow with customer expectations, keep up with the latest technological advancements and tap into new business and revenue streams.

The HP Latex FS50 is a scalable platform ready to address growing business needs, ideal for large PSPs seeking efficiency in super wide format printing. Similarly, the HP Latex FS60 prints at speeds of up to 89 m²/hour (958 ft²/hour) , boosting productivity and cost effectiveness with its modular and scalable design. PSPs can further reduce costs over time by upgrading to 10L ink capacity and using user-replaceable printheads.

Offering a wide range of signage and décor applications, including thin films, vinyl, and odorless backlit textiles, both models ensure consistent color and quality configurations. The scalable platform of the HP Latex FS50 and FS60 allows for easy integration of future enhancements while offering a longer lifespan and reduced environmental impact. With water-based odorless prints and no hazardous air pollutants , the HP Latex FS50 and FS60 series meet environmental certifications . The HP Latex FS50 is available worldwide, while the HP Latex FS60 is offered in selected regions. For more information, please refer to your local HP LFP sales representative.

Streamlining workflow with Live Production new features

HP’s Live Production software is a groundbreaking solution that empowers PSPs to remotely manage their printing workflow. The pioneering HP PrintOS Live Production solution allows users to control devices remotely and act on their printer queue in real time both from desktop and the new mobile app. This helps PSPs to scale and improve profitability, streamlining production, and achieving greater efficiency.

Customers have emphasized the importance of remote control in Live Production, especially in regions facing labor shortages. Automation and remote management capabilities are crucial for addressing these challenges, as businesses seek to reduce manual intervention and streamline their workflows. Pickawall, an Australian removable wallpaper company and HP customer, explained that they "needed better control over production," especially when printing unattended, and noted how valuable it would be to monitor printer status, perform remote actions, and receive ink notifications.

Similarly, Ast Signs, a leading UK branding specialist, shared that they "really appreciated the ability to move and structure the print queue remotely," as this was previously only possible by canceling and manually reorganizing prints. Built on robust data and real time communication capabilities, the new features in Live Production will redefine print management and deliver a competitive advantage . The new functionalities for Live Production are now available, for users of HP Professional Print Service Plans.

“Adaptability is the key to supporting PSPs' growth and profitability. Our new solutions enable PSPs to seamlessly adapt their workflows and equipment to the ever-changing landscape of their businesses. By investing in innovations in hardware and software, PSPs can stay ahead of the curve in this technology-driven industry,” explains Oscar Vidal. “This scalable platform, combining innovative hardware and software solutions, ensures that PSPs can make strategic investments, optimize their workflows, and drive profitability in an ever-changing market”, concludes.

More information

For more information on HP Latex FS Printer Series and Live Production Software visit the following website for more information: https://www.hp.com/us-en/printers/large-format/professional-print-service-plans.html