New “show-within-a-show” offers expanded opportunities for global attendees in promo, print, and decoration

PHILADELPHIA – TREVOSE, PA –  October 30, 2024 – PRINTING United Alliance and the Advertising Specialty Institute® (ASI) today announced details of an exclusive new ASI Show pavilion debuting at PRINTING United Expo 2026, held September 23-25 at the Las Vegas Convention Center. The “show-within-a-show” experience is designed to give industry professionals new ways to grow their businesses.

New 50,000-Square-Foot Pavilion Brings Promo and Print Together

The ASI Show pavilion at PRINTING United Expo, projected to be 50,000 square feet on the convention center’s expansive show floor, offers a dedicated space for ASI suppliers from all promo categories to exhibit at the show and to connect with ASI distributor attendees. ASI members will get an exhibitor code that will allow any suppliers or distributors to register for free, gaining the same kind of access as Alliance members. 

The Expo itself is the most comprehensive print and graphic arts event in the Americas, drawing tens of thousands of global attendees from printing, packaging, textile and apparel, graphic arts, and the promo products industry. The ASI Show pavilion reflects the growing convergence between these market segments.

Attendees will benefit from educational sessions throughout the show, covering everything from promo industry basics and hot markets to the benefits of cross-selling print plus branded merchandise. This offers a unique opportunity for attendees to expand their expertise and diversify their offerings, positioning themselves as full-service providers in their respective industries.

A Powerhouse Partnership: Print, Promo and Decorating 

ASI is the largest technology, marketing, events and information provider in the $26.1 billion promo products industry, while Expo producer PRINTING United Alliance is the leading nonprofit association for the $100 billion print and decorator market, a category already embraced by many promo distributors. This latest collaboration means attendees can embrace both markets, all under one roof, at the Expo.

“Our collaboration with ASI unites the print and promo industries, all in one venue,” said Dave Leskusky, PRINTING United Alliance president. “The ASI Show pavilion creates new opportunities for attendees to expand services, connect with top suppliers and drive growth. We’re excited to showcase this platform for innovation at the 2026 Las Vegas Expo.”

“Bringing together print, promo and decorating services in one space helps ensure attendees have all the tools and info they need to stay competitive and seize new business opportunities,” said Timothy M. Andrews, ASI president and chief executive officer. “This is more than just a trade show – it’s a chance to harness the growing synergy between these industries.” 

Building on a Strong Partnership 

This new ASI pavilion is part of the broader partnership agreement between ASI and the member-based Alliance, first announced in April. The collaboration helps new and existing members navigate and capitalize on the markets’ increasing convergence. 

To support these goals, ASI and the Alliance recently introduced a dual membership offering, granting access to resources and benefits from both organizations. This offer is available to any qualified new distributor member of the Alliance and ASI, with the Expo providing an opportunity to learn more.

2026 Registration and ASI Pavilion Exhibitor Information 

Stay tuned for registration specifics for the 2026 event coming from PRINTING United Expo. For information on exhibiting at the ASI pavilion, contact Meghan DeFrancesco, ASI’s vice president of supplier sales, at [email protected]. Check the ASI Show website (asishow.com) for the latest updates and schedules for all ASI shows and events.