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Maximize Direct Mail ROI: Industry Experts Reveal Strategies for 2025 USPS Promotional Discounts

Press release from the issuing company

IRVINE, CA — MindFire, Inc. announces a panel of mailing industry experts who will present actionable strategies for maximizing postal savings through the 2025 USPS Mailing Promotions program. The virtual event, scheduled for Friday, November 8th, 2024, at 8:30 AM PT/11:30 AM ET, features leading authorities Gerry Klug with Sylvamo, Chris Lien with BCC Software, and Brenda Manos with the USPS, who will reveal how direct mail professionals can achieve up to 6% in postage savings while leveraging emerging technologies like AI to qualify for additional discounts.

"In today's challenging economic climate, understanding how to maximize postal savings isn't just about cost reduction – it's about competitive advantage," says David Rosendahl, President of MindFire. "What makes the 2025 promotions particularly exciting is the introduction of AI-driven qualifications, opening up new opportunities for mailers to innovate while saving. This webinar brings together the industry's foremost experts to help businesses navigate these opportunities and avoid leaving money on the table."

The webinar will address critical aspects of the 2025 promotional program, including:
• Strategies to stack multiple promotions for maximum discount potential
• New AI-driven opportunities for promotional qualifications
• Strategic timing for promotion registration and implementation
• Expert guidance on avoiding common compliance pitfalls

Participants will benefit from:
• Direct insights from industry leaders at Sylvamo, BCC Software, and USPS
• Live Q&A session with expert panelists
• Step-by-step guidance for promotion qualification and implementation
• Early preparation strategies for 2025 implementations

Registration is now open at: https://mindfire.zoom.us/webinar/register/8317295266387/WN_OhPvG3ZoSIq7rcOHgq9XZQ 

For more information, contact Suzanne Bandimere at MindFire, Inc.
[email protected]