Designed to Decrease Bird Window Collisions and Comply with North America Building Codes

MENTOR, Ohio – Avery Dennison® Graphics Solutions today introduced SkyWay™ Bird Film, engineered to effectively reduce bird window collisions, conserve wildlife and meet building codes.

Bird strikes are one of the deadliest threats that birds face. The American Bird Conservancy estimates that window collisions kill 1 billion or more birds each year in North America. Birds collide with glass because, unlike humans, “they perceive reflected images as literal objects, which explains why glass reflections, especially ones that present images of food, shelter, or an escape route, can trigger collisions.”

Avery Dennison SkyWay Bird Film has a specific dot pattern that breaks the reflection on glass, enabling birds to see that there is an obstruction. The film’s neutral dot pattern still allows building occupants to retain their view of the outside with minimal interference.

“Increasing awareness of the extent of the bird strike problem is prompting legislation, regulatory action and scientific efforts to address the issue,” said Cassandra Yu, Market Segment Development Manager - Architecture, Building, and Construction, Avery Dennison Graphics Solutions, North America. “Avery Dennison SkyWay Bird Film offers a cost-effective, retrofit solution to mitigate this conservation crisis while also meeting key building codes. SkyWay is suitable for all building types, commercial or residential and is recommended by the American Bird Conservancy and is LEED compliant for Green Building Standards.

SkyWay Bird Film is compliant with the major North American bird-safety building codes and guidelines, including GSA: 3.6.7 BIRD-SAFE BUILDING DESIGN (United States), CSA A460:19 Bird Friendly Design Standard (Canada), and LEED Innovation Credit, v4.1 Bird Collision Deterrence.

The film is recommended by the American Bird Conservancy. The Conservancy has developed the concept of a Material Threat Factor score that provides a relative measure of how well materials cause avoidance by birds in a standard, controlled test environment. The organization defines “bird-friendly” materials as having a threat factor ≤ 30, corresponding to a conservative estimated reduction of collisions of at least 50% under real world conditions. The lower the score, the more effective the tested material. SkyWay Bird Film earned a Threat Factor score of 15.

For more information about SkyWay Bird Film, visit graphics.averydennison.com/skywaybirdfilm. Find additional information about the complete portfolio of Avery Dennison architectural window films at graphics.averydennison.com/windowfilms and join the conversation on Avery Dennison Graphics Solutions’ social channels including Facebook and Instagram.