Three-day event will bring together key players in the print finishing value chain, from designers and creative agencies to print finishers, folding carton and label manufacturers, commercial and digital printers, mailers, and more.

Franklin, TN—WhatTheyThink and the Foil & Specialty Effects Association (FSEA) announce their collaboration on Amplify Print Expo (https://amplifyprint.org/), an exhibition and educational program spotlighting the print finishing value chain. The immersive three-day experience will take place June 10-12, 2025, in the heart of the print, graphic arts, and print finishing industries at the Donald E. Stephens Convention Center, Rosemont (Chicago area), Illinois. 

After a successful premiere in 2022, this one-of-a-kind event is where print and packaging designers, commercial and digital printers, folding carton and label manufacturers, print finishers, binders, mailers – and the equipment and consumable suppliers to those industries – come together. From the event floor with on-press Technology Zone programs, to design samples in the exhibit hall, to classroom education and more, Amplify is where it all happens.

Current association partners that will be supporting Amplify include the Tag and Label Manufacturers Institute (TLMI), RadTech North America (the association for UV+EB technologies), Great Lakes Graphics Association (GLGA), and Two Sides North America (advocating sustainable print).  

Amplify will feature an interactive learning experience through technology demonstrations, product spotlights, and classroom educational experiences. Exhibitors and educational programs will cover processes that include metallic decorating techniques (hot, cold, and digital), folding and gluing, UV coating, laminates, digital laser cutting, perfect and mechanical binding, folding, and direct mail machinery and software.

Christine Yardley, president at Print Panther Direct, looks forward to Amplify once again, stating, “I wanted to share how rewarding my experience was at the Amplify - FSEA - Gold Leaf Awards event! Each year, I meet new people, and the quality of work keeps improving, pushing us all to elevate our craft. I’ve learned so much from my peers, and together we’re ensuring that print continues to shine brightly. I’m truly grateful to be part of this incredible community!”

Jeff Peterson, executive director of FSEA, commented, “With the success of Amplify Print 2022, we are excited to once again hold the event for those involved with finishing, embellishments, and other postpress processes. Amplify will connect and inspire all – from design to the final finished product.”

“Our 2022 Amplify Print event showcased the growth and importance of print embellishments and finishing in our industry today,” said Thayer Long, CEO of WhatTheyThink. “Amplify will be the venue to showcase the accomplishments, best practices, and innovation happening in the print finishing industry.”

Attendee registration for Amplify will launch in early 2025.

To learn more about Amplify, visit amplifyprint.org.