PaperSpecs webinar shows graphic designers how to know when to use traditional or digital finishing techniques, saving them time and money

Oct. 29, 2024
10 AM PT / 1 PM ET
Register now: https://www.paperspecs.com/pr-webinar 

Palo Alto, Calif. – Can you REALLY add the allure of foil and embossing to your print work while staying within today’s super-tight budgets, or on short print runs? Absolutely…but only if you know when to use traditional techniques and when to use digital ones – something graphic designers will learn how to do in a free exclusive webinar from PaperSpecs.

Katherine Hess (of finishing provider LPI) and Jeffrey Hernandez (of printing company Classic Color) will show designers how they can use a powerful blend of traditional techniques such as Embossing with cutting-edge Digital Foiling technology to create stunning printed pieces. This knowledge can not only keep attendees on budget, but also top-of-mind among new, higher-end clients, too.

“I have yet to meet a designer who doesn’t go weak at the knees over foil stamping and a nice, crisp emboss, but let’s face it – these are not always in the budget,” explains PaperSpecs Founder Sabine Lenz. “But as attendees will discover during this free webinar, by knowing how to blend traditional and digital techniques, you can create truly stunning pieces for less than you’d think, even for short print runs.”

One valuable but rare component of this webinar? A side-by-side comparison of digital and traditional techniques featuring the same design, courtesy of a double-sided name badge created exclusively for PaperSpecs LIVE this year.

“You can see 100 different samples of various embellishments,” Lenz observes. “But you won’t really ‘get it’ until you see the same design rendered in both traditional and digital techniques. That’s when the lightbulb goes off and you realize all the possibilities.”

Special Bonus: Twenty creatives who attend "The Savvy Designer’s Secret: Knowing Which Foil/Emboss Technique to Use” live will receive a copy of that exclusive double-sided badge!

In this free PaperSpecs webinar you will discover how:
To get the most “bang for your buck” from each technique

Traditional and digital embellishments are created

Exploring different options now can eliminate costly mistakes later

To choose the right papers to achieve the best results

Packaging and graphic designers looking for ways to jumpstart their creativity and to make themselves more competitive in today’s marketplace really can’t afford to miss this free online event.

“The Savvy Designer’s Secret: Knowing Which Foil/Emboss Technique to Use” is free for attendees but space is limited, so be sure to reserve your seat today for this special event at https://www.paperspecs.com/pr-webinar 

About Jeffrey Hernandez
Vice president at Chicago printer Classic Color for nearly 40 years, Jeff has been known as a creative trailblazer when it comes to using specialty print effects to help brands achieve exceptional ROI. Whether striving to create brand remembrance, a stronger shelf presence, or truly move the marketing needle, he has concentrated his efforts on being at the forefront of printing and coating technologies that leave lasting impressions.

About Katy Hess
Katy holds a Bachelor of Science in Graphic Communications from the University of Wisconsin-Stout, a degree that has equipped her for a dynamic career in printing, imaging, marketing, and media. Currently, she is the Manager of the Digital Embellishment Department at LPI. Since the installation of the digital embellishment press in 2021, she has been hands-on with both its prepress and design work. In addition to her role as a designer, she created a comprehensive training kit to help others visualize the possibilities of digital embellishment.

About Sabine Lenz
Born and raised in Germany, Sabine began her design career in Frankfurt before moving to Australia, and finally the U.S. In that time she’s worked on everything from corporate identities to product launches, with a client list that includes IBM, Deutsche Bank and Oracle. Watching designers struggle to remain current with new papers and print trends, she founded PaperSpecs as a one-stop resource for graphic designers to get the swatchbooks, insights and resources they need to create printed pieces that wow their clients. Lovingly referred to by many as the “Paper Queen,” Sabine combines her passion for print with a hands-on approach to sharing her knowledge.

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