Cambridge University Press is preparing itself for the installation of a Prinergy workflow. The international printing and publishing house with a turnover of over £100m has invested £150,000 as part of an ongoing strategic plan, which will mean an eventual change to a completely digital pre-press operation. Printing Director David Royal explains that the decision to move to Prinergy will mean a considerable increase in speed as well as removing a time-consuming stage from the operation. The Press's current systems involve converting from PDF to PostScript at the initial stage. As Prinergy is a PDF-based workflow, this will no longer be necessary. The Press will also be able to take full advantage of Prinergy's archiving ability to maintain the integrity of its global asset store. Talking about the decision to go with Heidelberg's Prinergy, Royal says: "Nowadays we are largely a Heidelberg house. We already have a strong working relationship with Heidelberg and this is important to us; it's not just about a piece of kit, it's about people and business relationships." The Press has allocated the next three months for training its fourteen pre-press staff with support from Heidelberg Cambridge University Press saw Prinergy demonstrated on many separate occasions prior to purchase, including Drupa 2000, Northprint 2001 and in Heidelberg's showrooms. Producing academic and educational publications for a worldwide audience is the core business of the Press. It produces many highly specialised academic books at its 45-acre site and holds the accolade of being the oldest existing printer in the world. Founded in 1534 by a royal charter granted by Henry VIII, the Press has always adopted a cutting edge approach. Maintaining its position as the oldest printer with the newest technology means always thinking ahead. As Mr. Royal puts it: "Prinergy is just one piece of the jigsaw. Part of the future for Cambridge is digital printing, which is already in place in one of our other business streams and we are evaluating how we can make best use of it in book production." Also Cambridge is aware, that print on-demand will create a lot of business in the future.