Rochester, NY – When you commit to offering the best products possible to your customers, you make several unspoken commitments in the background. The commitment to expertise, the commitment to superior technology and the commitment to passion for what you do. To continue the legacy of excellence, these are the commitments Todd McCullough, President of Prime Label KC, made when he purchased Prime Label KC in early 2022, and is what inspired him to invest in a Durst RSC E.

“After joining Prime Label KC, it became immediately clear that to enhance the quality of our products and lower our production costs we would need to continue investing in our digital printing capabilities” commented McCullough. Having invested in toner-based digital in 2018, Prime Label KC knew the advantages of digital. After speaking to several Durst customers and hearing resounding endorsement for the RSC platform, and speaking with Durst experts, McCullough knew Durst was the “obvious right choice for our operation.”

The Durst Tau RSC E is the benchmark for label and flexible packaging printing with unparalleled resolution, speed, and color. McCullough went on to say “First and foremost was the print quality offered through the 1200 dpi printheads for CMYK and white, combined with the speed and lower cost of production over toner-based printing. The front-end system is extremely user-friendly and allows us to save time in the pre-press aspects of digital printing.” The RSC platform is upgradeable, so the printer can continue to grow with the needs of your business.

Steve Lynn, Director of Labels and Packaging – Sales, Durst North America thinks the RSC E is the perfect fit for Prime Label KC, stating, “Todd really knew his current needs, and the path he wanted his company to take, which always makes the conversation that much easier. RSC technology is the future of the industry, and it is always a satisfying moment when customer needs match up exactly with the features you offer.” For McCullough , this partnership was more than just a printer investment. “Soon after meeting the team from Durst, it became clear that they shared the same focus on offering a high-quality product with a commitment to providing the best customer service experience.”

“Digital has allowed Prime Label to enter into opportunities that would not otherwise been possible with our Flexo presses including shorter runs, multiple copies that change regularly, and variable data,” McCullough concluded. “I have no doubt that the enhancements offered through the Durst RSC E, combined with outstanding customer service, will have a significant impact on our business in the near term and beyond.”

https://primelabelkc.com/