Wausau, WI — Wausau Coated Products Inc., an independent family-owned and operated, leading manufacturer of adhesive-based label products, is excited to introduce our NEW Hydro Opaque™ Product Series. This product series will expand our wet performance label offerings.

We are thrilled to introduce our first product in the Hydro Opaque™ Product Series: the 60# Hydro Opaque™ Avon Brilliant White Classic Crest ® (W037707-Flexo/W037711-Indigo). This sophisticated, bright white label stock has a smooth finish that provides a remarkably clean and crisp look. Designed for excellent performance in wet conditions, this cost-effective roll label stock is also FSC ® Certified (FSC License Code: FSC-C008943).

Hydro Opaque™ Avon Brilliant White Classic Crest ® not only offers excellent wet opacity but delivers remarkable value. Whether in a humid warehouse, a refrigerated environment, or any other moisture-prone area, Hydro Opaque™ Avon Brilliant White Classic Crest® will perform flawlessly and maintain its aesthetic appeal, enhancing your brand's image for consumers.

Elevate your label with Hydro Opaque™ Avon Brilliant White Classic Crest ® — a product that combines wet opacity, high performance, and exceptional value.

“Our New Hydro Opaque™ Avon Brilliant White Classic Crest ® is a game-changer in label materials. The technology behind it was years in the making and we believe it will give brands yet another performance option when it comes to picking a paper label that can perform in adverse environments,” states, Adam Frey, Director, North American Sales, Wausau Coated Products. “The New Hydro Opaque™ Avon Brilliant White Classic Crest ® is the perfect combination of beauty and superior performance.”