Power Adhesives, the UK-headquartered manufacturer of hot melt adhesives for the construction, product assembly, manufacturing, packaging and DIY sectors, has announced the launch of its new website featuring a refresh of the brand.

The comprehensive rebranding initiative comes as a strategic move to strengthen Power Adhesives’ identity across its markets, and further differentiate the company from its competitors. The new visual identity and messaging strategy reinforces its position as the premier choice for bonding solutions.

Carly Newman, Power Adhesives Marketing Manager, comments: “With the business going from strength to strength and with the launch of our biodegradable adhesive Tecbond 214B, as well as many other new innovations coming to market, we recognised the need to revitalise and strengthen our brand.

“We want to showcase to our customers, new and old, what Power Adhesives can do for them – whatever their bonding need - with an up-to-date look and feel providing easier brand recognition and making it even easier to do business with us.”

The new website features insight into the company’s latest adhesive technologies, industry applications, and the work it is doing to drive sustainability into the industry. Easy to navigate, with blogs and social media links to keep Power Adhesives at the forefront of industry discussion, the new website was launched on 24 September.

The rebrand marks a key commercial milestone for Power Adhesives and signals a new era of growth and innovation for the company and its distributors, delivered through a more cohesive and connected brand experience. The refresh also aligns with the company's commitment to sustainability and technological advancement, positioning Power Adhesives as one of the most forward-thinking leaders in the adhesives industry.

To discover the latest range of hot melt adhesive solutions from Power Adhesives, please visit www.poweradhesives.com.